Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

World Cup Draft Boost Sustained Thru Later Tournament Stages, per BeerBoard

World Cup Draft Boost Sustained Thru Later Tournament Stages, per BeerBoard

On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans

July 4 Lift Still Leaves Bev-Alc Sales in the Red, per NIQ Weekly Scans

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.