Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Top 10 Hard Cider Vendors Account for 77% of Segment Dollars, per Bump Williams Consulting

Top 10 Hard Cider Vendors Account for 77% of Segment Dollars, per Bump Williams Consulting

Non-alcoholic (NA) beer and hard cider have a similar share of total beer dollars – 1.5% and 1.2%, respectively, in NIQ-tracked off-premise channels – and both segments have been growth outliers among beer’s recent declines. However, top beer companies haven’t flocked to the hard cider segment as quickly as they have to NA.