Beer’s August losses weren’t as steep as initially reported, according to new corrected data shared by market research firm Circana.

Gallup’s highly anticipated report on consumers’ drinking habits was released Thursday, and like most years, the survey results’ underlying trends depend on which angle you’re cutting the data.

August started with accelerated year-over-year (YoY) bev-alc losses, according to the latest weekly scans report from market research firm NIQ.

Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.

The back half of the summer has kicked off with hot weather, but cold bev-alc sales, according to the latest weekly off-premise scans report from market research firm Circana.

Workers at the Samuel Adams Boston Brewery in Jamaica Plain, Massachusetts, submitted an intent to unionize to Boston Beer Company on Thursday.

The liquor channel has dragged off-premise scans for much of 2025, but it was convenience stores that led July’s year-over-year (YoY) losses, according to the latest weekly report from market research firm NIQ.

Sometimes the key to a craft brewery returning to growth isn’t just cleaning up its portfolio, it’s cleaning up internal operations.

Lawson’s Finest Liquids started exploring the creation of a non-alcoholic (NA) beer five years ago, as the boom of craft NAs kicked off in response to consumers’ increased interest in bev-alc moderation following the COVID-19 pandemic.

Molson Coors’ year-over-year (YoY) losses accelerated in Q2, as the company continues to tackle slowed momentum from its core beer brands. But declines have yet to sway the company away from its previously stated guidance for the full 2026 fiscal year (FY26).

As the industry rumbles through the quiet zone between the Fourth of July and Labor Day (September 7), off-premise scans remain relatively unchanged from previous reports, according to the latest figures from market research firm NIQ.

Flavored alcohol’s command over industry conversations and innovation launches in the past 5+ years would lead many to assume the category now makes up a notable share of leading bev-alc companies’ portfolios.

The beer category caught quite a bit of flack in the latest weekly scans report from market research firm Circana.

With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.