All Categories Down in NIQ Early Labor Day Scans
No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.
Zoe Licata
Senior Reporter, Brewbound.com
Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Posts by Zoe Licata
Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
Comparable Labor Day data has arrived, and the results – like much of this year – are “mixed,” according to the latest report from market research firm Circana.
Former Bell’s EVP Carrie Yunker Returns to Bev-Alc as VP of HR at Imperial Beverage
Former Bell’s Brewery executive vice president (EVP) Carrie Yunker has returned to the bev-alc industry after a more than 16-month “retirement.”
Molson Coors CEO on Coors’ Progress, Miller Lite’s Rut and Beyond Beer’s Growth
Macroeconomic factors out of Molson Coors’ control continue to plague the brewer, but CEO Rahul Goyal believes there is also “much we have to do” as a company to help combat declines.
2025’s Top Growth Brands Held Ground Ahead of Labor Day 2026, per NIQ Weekly Scans
The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.
Boston Beer Appoints Samsung Electronics America CMO as Next Marketing Lead
Boston Beer Company has filled one of its c-suite vacancies.
Top Import, RTD and NA Brands Find YoY Growth Despite Misaligned Labor Day and Wonky Comps in Circana Weekly Scans
The misaligned Labor Day holiday caused a deceiving sea of red in the latest weekly scans report from market research firm Circana.
Imports Drag July Industry Beer Supply to -4.9% YoY, per Beer Institute
July’s big occasions were unable to pull beer supply out of the red, according to the Beer Institute’s (BI) latest economic reports.
FIFCO USA Acquired by Former CEO’s Private Equity Group
FIFCO USA, also known as CCR American Holdings, has new ownership, but the faces involved aren’t entirely new.
A Virtual Walk Through 40 Years of Alaskan Brewing & Its Celebratory 40-Pack
If operating a craft brewery in 2026 wasn’t hard enough, imagine doing it surrounded by water and glaciers, requiring all supplies to come via a sea barge, often with a five-day travel delay. That’s how Alaskan Brewing has operated for 40 years.
‘Stagnant’ Off-Premise Bev-Alc Sales Cause Déjà Vu in Weekly NIQ Scans
Bev-alc’s trajectory remained “stagnant” leading up to the final week of August, according to the latest weekly scans report from market research firm NIQ.
‘Craft Conglomerates’ Struggling to Find Traction in Off-Premise Scans, per Bump Williams Consulting
Joining forces has been a lifeline for many craft breweries seeking streamlined backend systems and greater power in talks with retail and distribution partners. But the strategy doesn’t guarantee positive sales results, according to the latest monthly report from Bump Williams Consulting (BWC).
Beer Growth Leaders ‘Drive Less Negativity’ in Circana Weekly Scans
Some top beer brands are experiencing a late-summer boost in spite of the category’s summer slump, according to the latest weekly off-premise scans from market research firm Circana.
CGA On-Premise Preview: Labor Day Celebrations Expected to be Down Slightly Compared to 2025
Labor Day celebrations may be more subdued this year, at least in the on-premise, according to the latest “CGA-powered” data report from market research firm NIQ.