Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Craft’s trends leveled out slightly in February after a strong January, according to the latest monthly report from market research firm Circana. The segment’s dollar sales are now about flat (+0.3%) year-to-date (YTD) through February 22.
More people went out to bars and restaurants to celebrate Valentine’s Day this year compared to 2025, according to the last on-premise report from market research firm NIQ, citing “CGA intelligence” data.
Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.
Beer wholesalers appear to be slightly more optimistic about the category through the first two months of 2026 compared to the start of 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Fiscal year 2025 (FY25) marked Boston Beer Company’s fourth consecutive year of shipments (sales to wholesalers) and depletions (sales to retailers) declines. But leadership’s remarks during Tuesday’s earnings call with investors and analysts were anything but negative.
Continued draft declines dragged down bev-alc’s on-premise performance in 2025, according to tech and insights firm BeerBoard’s “2025 Year in Review” on-premise report released this month.
Longmont’s Bootstrap Brewing is the latest Colorado brewery to join Left Hand Collective, a craft brewing “alliance” formed last year with the merger of Left Hand Brewing and Dry Dock Brewing.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.