As the industry rumbles through the quiet zone between the Fourth of July and Labor Day (September 7), off-premise scans remain relatively unchanged from previous reports, according to the latest figures from market research firm NIQ.

Flavored alcohol’s command over industry conversations and innovation launches in the past 5+ years would lead many to assume the category now makes up a notable share of leading bev-alc companies’ portfolios.

The beer category caught quite a bit of flack in the latest weekly scans report from market research firm Circana.

With the 2026 FIFA World Cup now concluded, data continues to roll in on how the more than five-week long soccer tournament impacted consumer trends, and the on-premise numbers are backing up claims of an unprecedented boost to bars and restaurants’ sales.

The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.

Bev-alc’s year-over-year (YoY) declines continued in the latest weekly report from market research firm NIQ.

Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.

The summer has been a mixed bag for beer segments, with some capitalizing on this year’s big occasions (America 250, FIFA World Cup), and others getting lost in the crowd. Craft beer has ended up somewhere in the middle, according to the latest monthly report from market research firm Circana.

The final week of the FIFA World Cup brought plenty of action on the pitch, but the play-by-play of off-premise bev-alc sales was decidedly lackluster, according to the latest weekly scans from market research firm Circana.

Republic National Distributing Company (RNDC) has filed for Chapter 11 bankruptcy after a long year that saw its footprint shrink substantially.

Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.

At the halfway point of 2026, beer is leading declines across bev-alc, according to market research firm NIQ.

Boston Beer Company’s fiscal year 2026 (FY26) losses continued in Q2 as the company continued to tackle declines from its top brands, including Twisted Tea, according to quarterly financials the company released today.

There were plenty of trophy-worthy achievements across bev-alc during the FIFA World Cup, according to final data from on-premise insights firm BeerBoard.