The bev-alc industry can no longer blame Gen Z for slowed sales, according to new survey results from global bev-alc data and insights firm IWSR.

There’s a large group of consumers with proven loyalty and potential to drive bev-alc sales that has gone relatively overlooked by the industry: women’s sports fans. Hurray’s Girl Beer is hoping to change that.

On-premise gains from the FIFA World Cup slowed slightly after the tournament’s headline-making hot start, but new data from on-premise insights firm BeerBoard suggests that later weeks may have been just as impactful to bars and restaurants – at least when it comes to draft sales.

Hard cider has continued to post year-over-year (YoY) growth this year despite bev-alc’s Q2 slowdown, as both regional and national brands have found gains, according to new data from 3 Tier Beverages.

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.

Wine appears to be the first category to not make it out of the group stages during this year’s FIFA World Cup, according to the latest off-premise scans from NIQ.

Cutwater, Anheuser-Busch InBev’s (A-B) spirits-based ready-to-drink cocktail (RTD) brand, was far and away the largest contributor to overall bev-alc growth in Q2, according to the latest monthly report from insights firm Bump Williams Consulting (BWC).

After a positive April, U.S. beer supply fell back in the red in May, according to the latest monthly report from the Beer Institute (BI).

The bev-alc industry is experiencing a bit of déjà vu heading into the second half of 2026, despite the year’s hot start, according to the latest monthly report from Bump Williams Consulting (BWC).

Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.

Despite positive bev-alc trends reported earlier this week, the industry remains deeply in the red in NIQ-tracked off-premise channels as liquor sales continue to drag, according to the latest weekly report from the market research firm.

Constellation Brands had a stronger start to its fiscal year 2027 (FY27) than the prior year, recording beer division growth in Q1, according to financial details released today.