In this week’s Press Clips, Jim Koch defends his New York Times opinion piece; a deceptive advertising lawsuit against MillerCoors is dismissed; the SEC stands pat on no alcohol sales at football games; and much more.
- BREWERY TYPE
- Production - Large
- For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 16 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries.
- ANNUAL PRODUCTION
More than 100 union delivery drivers and warehouse workers for Clare Rose Inc., a New York beer distributor, went on strike Sunday afternoon after months of unsuccessful wage negotiations.
In this week’s, Legislative Update: Texas lawmakers consider bill that could force big breweries to close taprooms; North Carolina fails to increase cap for self-distribution; and much more.
The PGA TOUR and Anheuser-Busch today announced an extension of their longstanding marketing relationship that continues Michelob ULTRA’s designation as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions” through 2020.
Anheuser-Busch InBev is adding another brand to its craft and import focused “High End” portfolio, but this time it won’t come via acquisition. In a letter to wholesalers, the company said it would launch Veza Sur Brewing Co. in Miami this summer.
In this week’s edition of Last Call: Maryland Brewers and Diageo join forces to amend HB 1283; North Carolina moves toward modernizing the state’s alcohol laws; more breweries close; Yards Brewing Co. reveals plans for its new brewery; A-B divests itself of the former SABMiller’s Central and Eastern European assets; and more.
Nearly two-and-a-half years after 10 Barrel Brewing Co. was acquired by Anheuser-Busch InBev, the Bend, Oregon-headquartered brewery is finally nestled snugly into the global beer giant’s craft and import focused High End division. With the transition complete and several multi-million dollar expansion projects concluding this spring, 10 Barrel’s founders say they’re finally fully focused on the business of making and selling beer and expanding their reach.
Anheuser-Busch InBev today announced a commitment to secure 100% of the company’s purchased electricity from renewable sources by 2025. In total, this will shift 6 terawatt-hours of electricity annually to renewable sources in the markets where AB InBev operates and will help transform the energy industry in countries like Argentina, Brazil, India and markets across the African continent.
This spring, the King of Beers is raising one to hometown fans, who embody the spirit of America’s favorite pastime. With the return of baseball season, Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream. Budweiser’s limited-edition cans will arrive on Opening Day.
Michelob ULTRA today launched a free, dedicated skill on Amazon Alexa, called ULTRA 95, just in time for spring. This is also the first skill introduced by an Anheuser-Busch brand.
Last Call: Amazon Prime Delivers Beer in Cincinnati and Columbus; A-B Sued over Spuds Mackenzie Ad; North Carolina Lawmakers Want Eden Brewery Reopened; Saint Arnold Brewery Looks to Expand; and more.
Lime-A-Rita announced today that it will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women. Led by a team of female marketers, agency partners, and brewmasters, the brand is celebrating its fifth anniversary with a head to toe makeover including a new look and marketing campaign. The brand will also unveil five new flavors to the lineup this year.
Budweiser, a leader in innovation, made its bold statement on Saturday, March 11, at the South by Southwest Interactive Festival to officially be the first beer on Mars. The South by Southwest Interactive Festival offers the perfect intersection of disruptive and aspirational brand-centric and tech-inspired conversations, making it the perfect touchpoint for the Bud on Mars unveil.
The world’s largest beer company has threatened to pullback a $2,500 sponsorship of South Boston’s famed St. Patrick’s Day Parade if organizers do not allow a group of gay war veterans to march. Anheuser-Busch InBev today said it would reconsider its support of the event after parade organizers, the South Boston Allied War Veterans Council, voted 9-4 on Tuesday to exclude OUTVETS, a non-political organization dedicated to honoring the service of LGBTQ veterans.
Year Round Beers
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