Anheuser-Busch announced several personnel moves on Tuesday, including changes to its U.S. marketing and North American sales teams. In separate notes to the company’s wholesalers, chief marketing officer Marcel Marcondes and chief sales officer Brendan Whitworth discussed the changes, which are part of North American CEO Michel Doukeris’ commercial reorganization plan.
- BREWERY TYPE
- Production - Large
- For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 16 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries.
- ANNUAL PRODUCTION
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• Wicked Weed Funkatorium
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In an effort to showcase a more diverse array of drinkers featured in stock imagery, Anheuser-Busch recently released hundreds of royalty-free photos that depict women and minorities enjoying beer produced by four of the company’s U.S. craft breweries. A-B, as part of an “Elevate” initiative aimed at “lifting up the beer category,” partnered with Pexels and Unsplash — websites that offer copyright-free photos – to “capture photos that truly reflect our beer drinking audience,” a spokesperson told Brewbound.
California lawmakers are considering two new pieces of legislation — one that would expand retail sales privileges for the state’s brewpubs and another bill, backed by Anheuser-Busch InBev, that would allow beer manufacturers to give away glassware to bars and restaurants.
Halfway through 2018, Anheuser-Busch InBev’s global revenues are up 4.7 percent despite continued shipment and depletion declines in the U.S. A-B, the world’s largest beer manufacturer, posted global revenue growth of 4.7 percent, to more than $14 billion, as revenue per hectoliter increased 4 percent during the second quarter of 2018. A-B also announced several organizational changes, including moving its “global growth and innovation team,” ZX Ventures, and its marketing department “under a common global lead.”
rizly, the nation’s largest online alcohol marketplace, has entered into a partnership with Anheuser-Busch to keep offices across the country stocked with fresh, cold beer. Drizly’s robust network of partner retailers, spanning over 100 markets coast-to-coast, is now exclusively handling delivery to Anheuser-Busch’s innovative Office Bud-e fridges, which use smart sensors and WiFi connectivity to automatically re-order beer when stocks are running low.
In an effort to “better align” its internal structure with its “long-term business strategy,” Anheuser-Busch has split its “High End” craft and import division into two separate business units. Announced to employees and distributors yesterday, the restructuring will include the creation of a standalone craft beer division, led by Felipe Szpigel, whose title will change to “president of craft.”
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Craft Brew Alliance (CBA) this week announced a pair of key leadership changes, including the departure of chief financial officer Joseph Vanderstelt and the appointment of João Paulo Falcão Vieira, vice president of Anheuser-Busch’s (A-B) North American Zone, to its board of directors.
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