A leadership shakeup has happened at Pennsylvania’s New Trail Brewing. Founder and CEO David Hertwig is transitioning “into a more strategic role,” rather than daily operations, while keeping his c-suite title.
A pair of independent red network distributors struck a deal in Central New York. Sheehan Family Companies subsidiary T.J. Sheehan Distributing is set to acquire Eagle Beverage Company, adding around 3 million cases to its business.
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.
The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.
Anheuser-Busch InBev (A-B) outperformed the U.S. beer industry in the first quarter of 2026, the company reported Tuesday. In the U.S., A-B’s Q1 depletions (sales to retailers) increased 0.3% year-over-year (YoY), which the company credited to “beer and beyond beer share gains and an improved industry.” Shipments (sales to wholesalers) declined 3.2%.
Ready-to-drink hard lemonade has surged to $1.5 billion in sales, but new styles are squeezing out the segment’s mainstays.
All 514 Eagle Rock Distributing employees in Colorado will be permanently laid off in June following the completion of the sale of the independent Anheuser-Busch InBev wholesaler to Southern Glazer’s Wine & Spirits.
Southern Glazer’s Wine & Spirits’ ambitions for Anheuser-Busch InBev’s portfolio aren’t limited to New York. The wine and spirits juggernaut has struck another deal for a red network distributor, this time for the assets of Eagle Rock Distributing Co. in Colorado.
On a night when 23% of the Super Bowl ads promoted AI, Americana and beer came out on top in USA Today’s Ad Meter rankings.
Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’
Convenience store retailers offered an optimistic outlook on 2026 beverage sales in Goldman Sachs’ Q4 Beverage Bytes retailer survey, which represents roughly 28% of the c-store channel (around 42,000 retail locations).
Anheuser-Busch CEO Brendan Whitworth’s take on intoxicating hemp; non-alc Bero receives private equity investment; Otherlands Beer shares tariff impact; taproom closures; people moves; and more.
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