Insider’s Week in Beer: 🤔 How Do You Say Bud In German?
Say what you will about A-B, but they don’t take no for an answer! (See BUD LIGHT SELTZER still on shelves, somewhere).
Say what you will about A-B, but they don’t take no for an answer! (See BUD LIGHT SELTZER still on shelves, somewhere).
Ten years ago, the Justice Department (DOJ) allowed the world’s largest brewer (Anheuser-Busch InBev) to buy the world’s second largest brewer (SABMiller), but only after imposing rules designed to protect competition and keep the market open. Those rules expire this month. This is what they did, and why their expiration matters.
In the latest installment of 3 Up, 3 Down, 3 Tier Beverages consultant Danelle Kosmal and analyst Devon Hevener share insights on industry growth and accompanying downward trends, including apple-flavored beer’s ascent.
Check out news items initially reported in the Brewbound Insider Newsletter July 13-15, including headlines from the Brewers Association, Girl Beer, Anheuser-Busch InBev and more.
This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.
This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.
Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.
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The founders who built NÜTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.
A leadership shakeup has happened at Pennsylvania’s New Trail Brewing. Founder and CEO David Hertwig is transitioning “into a more strategic role,” rather than daily operations, while keeping his c-suite title.
A pair of independent red network distributors struck a deal in Central New York. Sheehan Family Companies subsidiary T.J. Sheehan Distributing is set to acquire Eagle Beverage Company, adding around 3 million cases to its business.
Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.
The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.
Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.
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