Anheuser-Busch InBev, via its “High End” craft division in the U.S., today announced the launch of a new initiative aimed at “building a better future” for the beer industry. Called Elevate, the program is A-B’s effort to make its 11 U.S. craft beer and cider brands better stewards of the industry.
- BREWERY TYPE
- Production - Large
- For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 16 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries.
- ANNUAL PRODUCTION
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In this week’s edition of Last Call: Several small craft brewers accuse Ohio-based SysTech of defrauding them; the Brewers Association elects five industry professionals to its board of directors; Anheuser-Busch sends a cease-and-desist letter over “Dilly Dilly” beer; and more.
Anheuser-Busch today announced it has placed an order for 40 Tesla semi-trucks as part of a company-wide strategy to employ cutting-edge technology to reduce the environmental impact and increase the efficiency of its operations.
In this week’s edition of Last Call: A-B InBev acquires another Australian craft brewery; excise tax cuts inch closer to passage in the U.S. Senate; A-B defends pay-to-play allegations in Massachusetts; and much more.
Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December.
Anheuser-Busch InBev is once again shaking up its North American executive leadership team, today announcing the appointment of a new CEO to oversee its largest market, among other key changes. Michel Doukeris, the company’s current chief sales officer, will take over as the CEO of A-B InBev North America, supplanting current zone president and CEO João Castro Neves, who will depart the organization after 22 years to “pursue other opportunities.”
In this week’s edition of Last Call: Molson Coors acquires Quebec craft brewery Trou du Diable; Shmaltz seeks investment; Boston Beer Company opens a taproom in Boston; Maryland’s alcohol regulator wraps up reform task force; Viceland renews Beerland.
With the holidays around the corner, Stella Artois is collaborating with Olivia Culpo to share inspiration for how to shine as a host this season. Known for hosting standout affairs, Stella Artois tapped the fashion icon and foodie to share personal tips for making any holiday gathering – big or small – one to remember. By teaming up with Olivia to share her inspiration for a stellar holiday gathering, Stella Artois hopes to inspire Americans to elevate their holiday festivities from ordinary to extraordinary this year.
E-commerce retail sales are approaching $400 billion dollars, but a mere 0.2 percent of beer — or about 3.5 million cases — was purchased online last year, according to Heineken CEO Ronald den Elzen. Den Elzen, presenting to more than 200 beer industry professionals attending yesterday’s Beer Marketer’s Insights seminar in New York City, called the shift away from brick-and-mortar purchases a “retail revolution.” By 2021, den Elzen projected that online beer sales will grow to 2.4 percent, to 53 million cases.
Anheuser-Busch InBev today reported its third-quarter earnings, highlighting global revenue growth of 3.6 percent for the three-month period ending September 30. Despite the increased earnings, A-B InBev’s worldwide beer volumes fell by 1.5 percent while U.S. shipments to wholesalers dropped a whopping 6.4 percent during the quarter.
Budweiser is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy.
Bud Light’s campaign “Famous Among Friends” aims to bring friends, new and old, together over a crisp, refreshing Bud Light. The brand’s two newest advertisements, “The Hero’s Return” and “Supplies”, expand on the campaign to show that good friends are always willing to go to great lengths for Bud Light.
In the wake of the chaos and destruction left behind by Hurricane Harvey Anheuser-Busch and it’s local distributor Del Papa Distributing came to the aid of those impacted in Southeast Texas by delivering more than 155,000 cans of emergency drinking with the help of the American Red Cross.
In an effort to reignite its 2012 fight with “big beer,” the Brewers Association — a national trade group representing the interests of America’s small and independent brewers – today unveiled a faux crowdfunding campaign that aims to “buy” the world’s largest beer company, Anheuser-Busch InBev, for $213 billion. The crowdfunding campaign, as well as the $10, $50, $100 and $1,000 pledges aren’t real, but the intent of the media offensive is.
Year Round Beers
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