In this week’s Press Clips: Anheuser-Busch plans to feature NBA and MLB athletes in ad campaigns; Celis Brewery assumes sales responsibilities for Uncle Billy’s and Pedernales brands; the Beer Institute releases domestic tax paid estimate for August; and more news.
Anheuser-Busch announced several personnel moves on Tuesday, including changes to its U.S. marketing and North American sales teams. In separate notes to the company’s wholesalers, chief marketing officer Marcel Marcondes and chief sales officer Brendan Whitworth discussed the changes, which are part of North American CEO Michel Doukeris’ commercial reorganization plan.
In this week’s edition of Last Call: Boston Beer founder Jim Koch dines with President Trump; Buffalo Wild Wings considers sports betting; Interior Secretary Ryan Zinke’s ties to a Montana brewery project come under scrutiny; a federal appeals court rejects a challenge to the MegaBrew merger; and more news.
Halfway through 2018, Anheuser-Busch InBev’s global revenues are up 4.7 percent despite continued shipment and depletion declines in the U.S. A-B, the world’s largest beer manufacturer, posted global revenue growth of 4.7 percent, to more than $14 billion, as revenue per hectoliter increased 4 percent during the second quarter of 2018. A-B also announced several organizational changes, including moving its “global growth and innovation team,” ZX Ventures, and its marketing department “under a common global lead.”
Nearly two years after the Department of Justice (DOJ) signed off on Anheuser-Busch InBev’s (ABI) $100 billion takeover of SABMiller, the government agency still has not completed its review of the merger. The DOJ and ABI filed a joint motion on March 15 asking U.S. District Court Judge Emmet Sullivan to approve the “proposed final judgment.” However, several groups have objected to the judgment, as it is currently written, and are now seeking a hearing in order to resolve anti-competitive concerns.
Nearly three years after being acquired by Anheuser-Busch InBev, Los Angeles’ Golden Road Brewing is beginning to see the advantages of being owned by the world’s largest beer manufacturer. In the last six months, Golden Road has launched its flagship Wolf Pup Session IPA nationally, and opened a pair of satellite brewpubs in California. According to market research firm IRI Worldwide’s multi-outlet and convenience (MULC) universe of stores, sales of the company’s beer have increased 100 percent through April 29.
Anheuser-Busch InBev today reported global revenue growth of 4.7 percent in the first quarter of 2018 even as the company’s domestic shipments and depletions decreased due to continued declines of the its flagship lager brands. A-B, the world’s largest beer manufacturer, recorded global revenue of more than $13 billion during the quarter and a gross profit of more than $8 billion. The company’s revenue per hectoliter increased 4.9 percent.
Felipe Szpigel, president of A-B’s High End, told Brewbound that more of his division’s craft breweries will be releasing 15- and 18-packs in the next couple of months.
In recent years, Anheuser-Busch InBev’s “global growth and innovation team” ZX Ventures has invested in at least nine international breweries, and now the company is pushing into spirits. ZX Ventures today announced the acquisition of Atom Group, a United Kingdom-based spirits, eCommerce and import business. Specific financial terms of the deal were not disclosed.