Anheuser-Busch

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A-B Q1 2026: Depletions +0.3%, Shipments -3.2%; Cutwater’s Rise Continues

A-B Q1 2026: Depletions +0.3%, Shipments -3.2%; Cutwater’s Rise Continues

Anheuser-Busch InBev (A-B) outperformed the U.S. beer industry in the first quarter of 2026, the company reported Tuesday. In the U.S., A-B’s Q1 depletions (sales to retailers) increased 0.3% year-over-year (YoY), which the company credited to “beer and beyond beer share gains and an improved industry.” Shipments (sales to wholesalers) declined 3.2%.

Additional Content

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.

BeatBox Parent Company to Lay Off 158 Employees

BeatBox Parent Company to Lay Off 158 Employees

Future Proof Brands, the Austin-based parent company of BeatBox Beverages, plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.

Brewbound’s 10 Most Read Stories of 2025

Brewbound’s 10 Most Read Stories of 2025

We’ve compiled our most read stories of the past year, and one company dominated the headlines (with not the sunniest lineup of news): Anheuser-Busch InBev (A-B).