Craft beer industry news.
The May 1 launch of a line of hard seltzers branded with fast-food chain Sonic’s name and proprietary beverage flavors has the potential to make Oklahoma City craft brewery COOP Ale Works a player in the $4 billion hard seltzer segment, president Sean Mossman told Brewbound.
Eight in 10 regular craft beer drinkers believe breweries should be allowed to ship beer directly to consumers in more states than the 13 where the practice is legal, according to a study published by the Brewers Association (BA) and Sovos ShipCompliant.
Austin-based Ranch Rider Spirits is taking the hard seltzer market by storm, with a new CEO at the helm: John Scarborough. Scarborough comes to Ranch Rider from his previous role as President of Deep Eddy Vodka, bringing deep industry experience to guide Ranch Rider’s rapid brand growth and distribution expansion.
Boochcraft, the country’s #1 selling hard kombucha, announces major East Coast distribution expansion to New York, New Jersey, Massachusetts, and Rhode Island. The five-year-old hard kombucha company, which prides itself on using whole organic fruit and fair trade ingredients for its 7% ABV beverages, is a staple at retailers like Whole Foods, Sprouts, Erewhon, and other national chains.
A new pale ale, ‘No Place Like Home,’ is fresh from the tanks at Country Boy Brewing. In the tradition of their hazy ales, it is named after a climbing route in the Red River Gorge, but this one is for a cause – 100% of the sales are being donated back to Kentucky flood relief through the American Red Cross.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is celebrating International Women’s Day by supportingPink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education. Yuengling participated in Pink Boots Collaboration Brew Day®, which provides an opportunity for chapter members and breweries to brew their chosen beer style and take part in International Women’s Day by raising money for educational scholarships and programming for women in the beer industry.
Today, Miller Lite is announcing the launch of the Miller Lite Level Up Fund, a $100,000 grant program that aims to provide financial support to uncelebrated communities in the gaming world. Coinciding with International Women’s Day on Monday, March 8, the Fund will raise awareness for the inspiring female streamers that deserve greater recognition and access to resources, compared to what their male counterparts receive.
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of Truly Extra Hard Seltzer, a delicious and refreshing hard seltzer that clocks in at 8% ABV, giving drinkers a little something extra.
Stone Brewing has hired former wine, spirits and cannabis executive Erin Smith as its next vice president of marketing. Smith’s arrival comes several weeks after the Escondido, California-headquartered craft brewery announced a reorganization of its sales and marketing teams.
Ska Street Brewstillery, the first Colorado business of its kind, will celebrate one year in business all month long with a beer collaboration and livestream concert with Kyle Hollingsworth, a custom snowboard giveaway, an anniversary beer named 1:11 Imperial Stout, and refreshed menus.
The Lost Abbey will be adding a new addition to its sour beer portfolio, Libri Divini Ale.
Cigar City Brewing (CCB), Florida’s premier craft brewery, has announced their schedule of events to take place during Tampa Bay Beer Week (TBBW). Starting Monday, March 8, at the brewery’s Spruce Street Taproom, CCB will create an outdoor biergarten, release new beers, host sampling events and tap rare and innovative beers each day.
Lone Pine Brewing Company this week will debut its new line of hard seltzers, Lone Pine Craft Seltzer, in mixed 12 packs. The mixed 12 pack will include four flavors: Raspberry Lime, Strawberry, Blueberry Lemon, and Watermelon Cucumber.
Diageo has acquired fast-growing hard seltzer maker Far West Spirits LLC, which produces the Lone River Ranch Water brand.
