Craft beer industry news.
Ready-to-drinks (RTDs) are one of the fastest growing categories in beverage alcohol, but between confusion of how to define the segment, obfuscation of base alcohols, and murky ownership structures of certain brands, it can be difficult for consumers to know what they’re buying and who’s making it.
With fall on the horizon, Urban South Brewery’s Oktoberfest Marzen lager has returned for its fifth season. Oktoberfest is currently available at Urban South’s Tchoupitoulas Street taproom, and will soon be available in bars, restaurants and stores throughout Louisiana.
True North Ale Company kicks off the fall season with Season of the Witch, a double dry hopped hazy & juicy IPA. Citra, Vic Secret, and Strata hops produce explosive flavors and aromas of passion fruit, mango, pineapple, and melon.
Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.
Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million, the two companies announced earlier this week. The transaction is for $10 million in cash and the rest in stock. An additional $40 million will be paid in shares based on performance in 2022 and 2023. The deal is expected to close at the end of this year.
Portland’s Ecliptic Brewing is launching a new Seasonal Series beer late this summer: Cloud CoreHazy Pale Ale. Offered in 12-ounce cans and draft, the beer is set to hit storeshelves, bars and restaurants in late August and will run through October.
The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring guests 3Tier Beverages founder and CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.
Volley, the award-winning tequila seltzer made with just three clean ingredients: 100% blue agave tequila, sparkling water, and organic juice, announces that it has appointed Breakthru Beverage Group to service the Washington D.C. market.
Production has begun at City Brewing’s Irwindale, California-based facility, five months after the brewery’s acquisition from Pabst Brewing, the company announced today.
Canadian cannabis producer Tilray Inc. has acquired a majority stake in the debt and warrants of dispensary chain MedMen in a deal valued at $165.8 million, the company announced today.
Spritz Society, a new lifestyle brand that creates elevated beverages and is focused on modernizing the classic Spritz, announced their direct-to-consumer launch that will make their first product offering, a line of sparkling canned Spritz cocktails.
The Naismith Memorial Basketball Hall of Fame and White Lion Brewing Company announced the two will collaborate and release a special ale with a commemorative collectors label designed to capture the imagery of the Hall of Fame’s annual Enshrinement Program.
The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.
Odyssey Beerwerks Fluffy Pumpkin Toasted Marshmallow Pumpkin Porter returns Friday, August 20!
