Strongbow Hard Apple Cider, the #1 selling hard cider in the world,[1] is gearing up to hit refresh on summer from May through August with a fully integrated 360° program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. The Hit Refresh on Summerprogram includes targeted national online video, strategic digital partnerships, social media engagements, plus retail and on-premise activation designed to drive purchase of Strongbow’s four flavors among LDA+ consumers all summer long.
Seattle Cider Company is thrilled to announce the first addition to its year-round lineup – Citrus – hitting shelves just in time for warmer weather, patio lounging and outdoor adventures.
Two Roads Brewing Company of Stratford, CT announced today that Muller, Inc. will be the distributor for the Two Roads brands in the metropolitan Philadelphia area. The launch commences April 6th with a full week of events in prestigious accounts in the Philly area.
Newburyport Brewing today announced cellar expansion plans to double the capacity of its production facility to 15,000 barrels, a figure that, when reached, will cement its position as a regional brewery in the Northeast.
Less than nine months after selling at least a 40 percent stake in Harpoon Brewery, the country’s 15th largest craft beer company, co-founder and former CEO Rich Doyle is back in the game. Backed by an investment from San Francisco-based private equity firm Friedman, Fleisher & Lowe, Doyle has launched Enjoy Beer LLC, a consortium aimed at providing back-office support to independent craft brewers.
Victory Brewing Company (Victory) announces Kirsch Gose, its first endeavor incorporating natural fruit juices, which add subtle flavors over a unique tart and salty finish.
In just one week, more than 10,000 beer industry professionals will descend on Portland, Ore. for the Brewers Association’s annual Craft Brewers Conference. This year’s event, happening April 14-17 at the Oregon Convention Center, is slated to be the organization’s largest conference ever. Trying to decide which talks to attend is the stuff hangovers are made of. That’s why we’ve hand-selected 9 must-see seminars for the company owner looking to take his business to the next level.
New Belgium Brewing will gift $1 million to Colorado State University to renovate the facilities that host the school’s fermentation science and technology program, the brewery announced this afternoon. Kim Jordan, New Belgium’s CEO, will herself give $500,000 to the school, per a statement from the company. The remaining half million dollars will be allocated over five years through the brewery’s philanthropy arm.
Georgia lawmakers passed a stripped-down version of the so-called Beer Jobs Bill last Thursday, alleviating some sales limitations but ultimately falling short of the sweeping changes originally supported by the state’s craft brewers. As passed, Senate Bill 63 allows for brewers to charge varying fees for tours and in return provide consumers with up to 72 oz. of beer for off-premise consumption as a “free souvenir.”
Austin’s Independence Brewing announced today the release of its new summer seasonal, RedBud. Available in 6-pack can format, the crisp Berliner Weiss hits the shelves of select retailers including Specs, Central Market, Whole Foods, and HEB stores in Austin, Houston, College Station and San Antonio. The brew will also be available on tap at various locations throughout Texas from April through late September.
Coronado Brewing Company’s bold and fruity Sock Knocker Imperial IPA launches this April as part of the company’s Brewer’s Series. The return is also the start of the four-pack, 12-ounce offerings throughout the seasonal series that features beer produced in small-batch brews.
Just like the San Francisco’s favorite baseball team we’ve been hard at work getting ready for opening day. But unlike some ball clubs, we’re prepared today to announce our opening day pitcher. Leading off this year’s lineup will be our Orange & Black Congrats Ale, created to honor the winners of 2014, 2012 and 2010 World Series.
Just in time for summer activities and events, SanTan Brewing Company’s most popular seasonal Mr. Pineapple Wheat Ale is back and available now in redesigned Rexam 12 oz. cans. This year, the brewery has teamed up with Chiquita to use Rainforest Alliance Certified pineapple juice for a more sustainable, socially conscious and tasty beer.
