Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
In Japan, some of the country’s oldest sake brewers are eagerly awaiting a decision next month on their bid for the rice wine to win recognition as a UNESCO Intangible Cultural Heritage, a commendation reflecting the depth to which the beverage is tied to national pride and tradition. Other ambitious brewers, meanwhile, are just as eager to buck tradition altogether.
There are four “winds of change” impacting consumers’ bev-alc purchasing decisions, and Anheuser-Busch InBev (A-B) believes it has the brands to speak to all four of those trends, according to A-B U.S. chief commercial officer Kyle Norrington.
When is a marketing strategy not a marketing strategy? Can social media alone sustain a brewery? What makes public relations different from other tactics in the marketing toolkit? Kevin York, founder of the eponymous craft beer-centric communications agency, tells it all after a decade in business.
Total U.S. beer supply was nearly flat in October, after state shipments and domestic tax paids rebounded and increased volume versus October 2023, according to the Beer Institute (BI) in the trade group’s latest round of economic reports.
The total beer category lost the most share of overall beverage dollars at off-premise retailers year-to-date through late September, according to NIQ data shared by Bump Williams Consulting (BWC). Beer – which includes flavored malt beverages (FMB), hard seltzer and hard cider – lost -0.5 sharepoints for the 39-week period ending September 28.
The Brewbound team returns from Thanksgiving breaks to discuss the pre-turkey day news dump, including Molson Coors’ agreement to purchase the intellectual property of Cruz Blanca and why the Mexican-inspired, Chicago-produced brand is now on the clock.
Constellation Brands its weighing its options in the face of proposed 25% tariffs on goods imported from Mexico and Canada under the incoming second Trump administration. CFO Garth Hankinson discussed the company’s position during a fireside chat with managing director Dara Mohsenian at the Morgan Stanley Consumer and Retail Conference on Tuesday.
Draft beer recorded its third consecutive year-over-year (YoY) volume decline on Thanksgiving Eve, according to on-premise, draft-centric data firm BeerBoard.
Molson Coors measures Blue Moon against the total industry, not just craft, CEO Gavin Hattersley explained Tuesday during the Morgan Stanley Global Consumer and Retail Conference. “We don’t measure it on craft because craft’s really struggling at the moment. And so we’re measuring success with Blue Moon on the total industry,” Hattersley said. “And on… Read more »
Constellation Brands has reached an agreement with spirits giant Sazerac to offload its Svedka Vodka brand, the company announced today. The sale, which is expected to close “in the coming months,” is part of Constellation’s plan to premiumize its wine and spirits business, which have not kept pace with the gains its beer portfolio of Mexican imports has delivered.
The pub at Cisco Brewers’ complex in Portsmouth, New Hampshire, has closed, the brand announced last week.
Draft beer considerably outperforms package in on-premise outlets that offer both options, according to a report released today by Draftline Technologies and CGA, the on-premise arm of market research firm NIQ.
The Brewers Association announced the results of its board of directors election today. Three candidates were elected to serve three-year terms starting February 2025.
