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NIQ: Bev-Alc Sales -3% Halfway Through 2025; Summer ‘Falling Short for Beer’

NIQ: Bev-Alc Sales -3% Halfway Through 2025; Summer ‘Falling Short for Beer’

Beverage-alcohol sales are down 3% year-to-date (YTD) in off-premise channels, market research firm NIQ shared in its “Halftime Report.” Beer, wine and spirits dollar sales topped $53 billion as of July 5, the firm reported. Declines occurred across all off-premise measured channels.

New Albion Co-Founder Jack McAuliffe Dies at 80

New Albion Co-Founder Jack McAuliffe Dies at 80

Jack McAuliffe, who is credited with helping start the modern craft beer movement by co-founding New Albion Brewing (Sonoma, CA) in 1976, died Tuesday at age 80 at his home in Arkansas, his daughter Renee DeLuca shared.

Press Clips: Boston Beer Renews Red Sox Sponsorship for a Decade; Breakthru Gets Proximo; Calicraft Hires Ramon Tamayo

Press Clips: Boston Beer Renews Red Sox Sponsorship for a Decade; Breakthru Gets Proximo; Calicraft Hires Ramon Tamayo

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines

Outlaw Wants to Disrupt the Light Beer Segment

Outlaw Wants to Disrupt the Light Beer Segment

Outlaw Light Beer is aiming to be a disruptor in what its CEO believes is a stale light beer segment. Ari Opsahl, CEO of Outlaw’s parent company, Tivioli Brewing, is a former Anheuser-Busch InBev (A-B) executive. He believes Outlaw has provided light beer drinkers “an alternative at the price point that they were accustomed to” paying.

Insider’s Week in Beer: 🎣 Fishing for New Revenue Streams

Insider’s Week in Beer: 🎣 Fishing for New Revenue Streams

It’s about time we start this newsletter with some good news, no? Move over Spirit Halloween stores – we’ve found a new use for former brewery space! So, how do y’all feel about, uh, “growing fish” instead of making beer?

A Round With: Ales for ALS National Director Mike Shannon on Topping the $1M Milestone

A Round With: Ales for ALS National Director Mike Shannon on Topping the $1M Milestone

Ales for ALS is proof that collaboration and cause beers can still have a major impact. The Smith Family, owners of Loftus Ranches and an owner of Yakima Chief Hops (YCH), launched the Ales for ALS program more than a decade ago, inspired by personal experiences with Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease.