The wait is over: today, one of the most iconic campaigns in history has reached new heights, as Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him and the evolved campaign. This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.
Anheuser-Busch InBev has struck another high-end deal, this time purchasing the 225-year-old Belgium-based Brouwerij Bosteels. American financial news and services website TheStreet.com, citing Belgian press reports, pegged the deal at $225 million.
On Thursday, September 8th Fort Collins Brewery (FCB) will release on draft at the Modern Tavern, Belgian-Style Oud Bruin, the third limited edition brew from FCB’s signature Savor Series line. The small batch creation will also be available on draft and in 16oz cans throughout FCB’s distribution footprint in the following weeks.
Labatt Breweries of Canada and Anheuser-Busch announced today the appointment of Marcelo Abud as Business Unit President, Canada. Marcelo most recently served as regional vice president in the Midwest U.S. for Anheuser-Busch, where his team grew market share and net revenue. Marcelo will replace Jan Craps, who has been named as zone president, Asia Pacific South.
New Mexico’s own homegrown beer is here! Neomexicanus-1 or Neo-1, one of the two native New Mexican hop varieties from Santa Fe Brewing Company’s hop farm was recently harvested and dry-hopped into a beer. Soon, New Mexico will be getting a taste of something truly local.
Today Breckenridge Brewery kicked off the fall season by releasing the first installment of its Nitro Series seasonal line: Nitro Pumpkin Spice Latte stout. Infused with nitrogen, Nitro Pumpkin Spice Latte is a heartwarming stout to be enjoyed after a hike to see the aspen leaves turning or watching a football game with friends. While pumpkin beers continue to proliferate the market, Breckenridge is among the first to release a Pumpkin Spice Latte recipe that is infused with nitrogen.
The U.S. Department of Justice has officially closed its investigation into Anheuser-Busch InBev’s acquisition of Devils Backbone Brewing Company, according to a statement issued today by Deputy Assistant Attorney General Juan Arteaga. Citing conditions in a previously agreed upon settlement between A-B InBev and the DOJ — one that permits the world’s largest beer company to proceed with its acquisition of SABMiller — Arteaga said the “competitive implications of ABI’s acquisition of Devils Backbone are too uncertain at this time to warrant further investigation.”
The craft beer community is exactly that: A community that takes care of its own. When flooding in late July devastated Ellicott City – a haven for artisans and independent businesses – two Maryland breweries knew they could help.
Brooklyn Brewery today announced that longtime beer industry veteran Dave Duffy would join the company as the vice president of business development, a newly created position at the 29-year old company. Duffy — whom over the last 20 years has held various sales and marketing positions with Boston Beer Company, New Belgium Brewing and Great Divide, among other organizations — had most recently been working with First Beverage Group.
Denver’s Stem Ciders, which recently signed a distribution agreement with Breakthru Beverage for coverage throughout Colorado, has partnered with Fort Collins-based craft beer maker Odell Brewing for sales support across the state. Similar to a traditional broker relationship, the smaller Stem Ciders will gain access to Odell’s sales force as well as its inventory and customer relationship management (CRM) software programs in exchange for a fee.
In early January 2016, Burial Beer Co. announced their plans for second brewery also located in Asheville, NC in addition to plans for a new side project. The brewery, which opened in 2013 with a one-barrel system, quickly outgrew the home-brew size brewery into a ten-barrel operation. Now, after operating for just over three years, the brewery will expand distribution to South Carolina, a move that follows closely on the heels of their announcement to expand into Georgia.
After less-than ideal growing conditions last year in both the U.S. and in Europe, non-contracted brewers were left wanting a handful of new, highly demanded aroma varieties. This was despite an increase in overall U.S. production and a 10% increase of hops in storage, according to the USDA NASS Annual March report.
NoCoast Beer Co. announced its initial product lineup last week unveiling eight (8) offbeat, attention-grabbing can designs offering a kaleidoscope of visuals.
Craft beer fans can dust off their lederhosen and dirndl as Samuel Adams is bringing their highly anticipated OctoberFest back to beer gardens, Oktoberfest celebrations, bars and restaurants across the country. With its classic roasted malt character and sweet notes of caramel and toffee, the fall seasonal, which was first brewed in 1989, is now among the brewery’s most award-winning, beloved and sought-after beers.
