News

Craft beer industry news.

Brewbound Podcast: Changing American Drinkers

Brewbound Podcast: Changing American Drinkers

Rabobank beverage analyst Bourcard Nesin joins the Brewbound Podcast to discuss his new report that details how drinker demographics are changing and how beverage companies can welcome these new consumers, who are more female, more diverse and older.

Charter Oak Brewing Introduced Over 40 New Styles in 2020

Charter Oak Brewing, located in historic Danbury, Connecticut continues to market new styles including their recent unique holiday ale called Fresh Cut Spruce Ale, brewed from Spruce Trees donated by a local farmer.

Yuengling Heads to Texas in First Expansion of JV with Molson Coors

Yuengling Heads to Texas in First Expansion of JV with Molson Coors

Everything’s bigger in Texas and America’s oldest brewery is hoping that beer sales will be too. This fall, the Lone Star State will be the first new market to receive D.G. Yuengling & Son beer as part of the Pennsylvania brewery’s joint venture (JV) with Molson Coors Beverage Company, the companies announced in a press release.

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.

Anheuser-Busch Backed EverGrain Gives Spent Grain a Second Life

Anheuser-Busch Backed EverGrain Gives Spent Grain a Second Life

The brewing industry produces 9 million metric tons of spent grain annually, and rather than discard it, Anheuser-Busch InBev-backed ingredient supplier EverGrain is giving the nutrient-rich brewing byproduct a second chance as a food and beverage ingredient.

Bang Counters PepsiCo Motion to Dismiss Lawsuit

Bang Counters PepsiCo Motion to Dismiss Lawsuit

As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.

Societe Brewing Company Launches First Light Beer

Thought you could pound five craft IPAs daily in quarantine, but the deliciously weighty bev got you, literally, down? Societe Brewing Company comes in with a new beer as surprising as its now classic Session IPA, The Coachman, that earned big accolades straight out the gate.

Lawson’s Finest Liquids Shares 2021 Specialty Distribution Release Calendar

Lawson’s Finest Liquids is kicking off the new year with the release of its 2021 Specialty Distribution Calendar. In addition to its year-round offerings of Sip of Sunshine and Super Session IPA series, Lawson’s Finest will be offering this special selection of beers from its Waitsfield, VT brewery throughout its nine-state distribution territory of MA, NH, ME, CT, RI, NY, NJ, PA and VT.