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Craft beer industry news.

Molson Coors Expands La Colombe Nationwide

Molson Coors Expands La Colombe Nationwide

Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.

Brew Pipeline Partners with 11 New Distributors for Hell’s Seltzer Launch

Brew Pipeline announced its joining forces with 11 new distributors to bring Gordon Ramsay’s Hell’s Seltzer to new markets across the U.S. Due to a successful summer launch, the hard seltzer will reach even more consumers with the help of these new states this September. 

Hard Seltzer Uncertainty Leads Boston Beer Company to Pull 2021 Financial Guidance, Expect ‘Hard Seltzer-Related Inventory Write-Offs’

Hard Seltzer Uncertainty Leads Boston Beer Company to Pull 2021 Financial Guidance, Expect ‘Hard Seltzer-Related Inventory Write-Offs’

Citing “continuing uncertainty about hard seltzer demand trends for the remainder” of 2021, Truly Hard Seltzer maker Boston Beer Company today withdrew its 2021 financial guidance. The company also said it anticipates “hard seltzer-related inventory write-offs, shortfall fees payable to third party brewers, and other costs” that will be incurred throughout the remainder of 2021.

BrewDog Forms JV with Asahi, Prepares for IPO

BrewDog Forms JV with Asahi, Prepares for IPO

BrewDog has formed an international joint venture with Japan’s Asahi as the Scottish craft brewer prepares to go public, the Financial Times reported earlier this week.