Brew Pipeline announced its joining forces with 11 new distributors to bring Gordon Ramsay’s Hell’s Seltzer to new markets across the U.S. Due to a successful summer launch, the hard seltzer will reach even more consumers with the help of these new states this September.
“We are extremely excited and proud to be extending the availability of Hell’s Seltzer to partners and consumers across the country,” says Scott Ebert, president of Brew Pipeline. “The early reviews by consumers, along with the success in markets by our partners and retailers, is driving demand and the need for expansion with increased production. Everyone is loving the unique flavor profiles inspired by Gordon’s restaurants. It truly is one Hell of a Seltzer!” Brew Pipeline’s new distributor partners include:
* New York/New Jersey – Remarkable Liquids
* Massachusetts – Martignetti Distributing
* Rhode Island – McLaughlin & Moran
* North Carolina – Try On Distributing
* Virginia – Select Distributing
* Michigan – Imperial Beverage
* Illinois – Marketplace Selections and A.J. Maka Distributors
* Arizona – Quail Distributing
* Missouri – Show Me Beverage
* Colorado – Colorado Craft
* Nevada – Nevada Beverage
At 5.6% ABV, Hell’s Seltzer features four Hell’s Kitchen-inspired flavors including Berry Inferno, Knicker Twist, Mean Green and That’s Forked. Brew Pipeline and flavor consultants, Lift Bridge Brewing Company, worked with Celebrity Chef Gordon Ramsay on the development of each drink. Hell’s Seltzer is gluten-free and uses all-natural flavors. Sold in variety packs of 12 oz. cans, the SRP is $15.99-17.99.
In addition to Hell’s Seltzer, the 12 new distributors will carry additional year-round brands supported by Brew Pipeline in the coming months. A few notables include Motörhead Pale Ale, Rosa Stiefel and the Tipsy Tea series.
About Gordon Ramsay:
Renowned for highly successful and award-winning original programming, Emmy-nominated Ramsay produces TV shows on both sides of the Atlantic seen by audiences worldwide in more than 200 territories, and he is the only talent on air in the U.S. with four prime-time national network shows. He hosts and executive produces “Hell’s Kitchen,” “MasterChef,” “MasterChef Junior” and “Gordon Ramsay’s 24 Hours to Hell and Back” all on Fox, in addition to yearly “MasterChef Celebrity Showdown” specials.
His multimedia production company Studio Ramsay is behind several hit shows in both the U.S. and the U.K., with a growing slate of new shows and development. Launched in 2016, Studio Ramsay was created to develop unscripted, digital and scripted programming, focusing on new formats and innovative programming as well as fostering new talent. Studio Ramsay is behind the highly successful FOX series “Gordon Ramsay’s 24 Hours to Hell and Back,” which was the highest rated food show of 2019, and just aired its third season. It’s also behind “Gordon Ramsay: Uncharted” on National Geographic Channel, which airs in 172 countries and 43 languages worldwide, accompanied by a first-of-its-kind stand-alone Gordon Ramsay: Uncharted digital and print magazine. The series has been picked up for a third season. In the U.K., Studio Ramsay produces the BAFTA-nominated “Gordon, Gino and Fred’s Road Trip” for ITV, which is in production on a Christmas Special and then starting its third season. The Studio is also behind the ITV series ‘The Savoy’, a fixed rig of the prestigious London hotel. Studio Ramsay also has shows in various stages of production and development for the BBC, other top UK Broadcasters as well as key US Cable outlets.
Studio Ramsay’s Digital Division is behind all of Ramsay’s original content on his highly successful YouTube Channel, which has made Ramsay the most subscribed chef on the platform. The 18-34 dominated channel launched the trending interview series “Scrambled” is also behind the highly successful Ramsay in 10, which went live during the global Covid pandemic and will return in 2021. Studio Ramsay Digital oversees and creates content for all behind the scenes moments from Studio Ramsay linear programming and has also produced content for National Geographic and MasterClass.
Studio Ramsay was behind the daytime cooking series “Culinary Genius,” which premiered on ITV in the U.K. and syndicated on FOX stations in the U.S.; the ITV series “Gordon on Cocaine”; and FOX’s “The F-Word Live With Gordon Ramsay.” The highly popular children’s series “Matilda and the Ramsay Bunch,” starring Tilly Ramsay for U.K. children’s channel CBBC, is also produced by Studio Ramsay.
Ramsay also executive produced Bravo’s “Best New Restaurant” and Food Network’s competition series “Food Court Wars.” In the U.K., he’s produced “Gordon Ramsay Behind Bars” and “Gordon’s Great Escape” for Channel 4; food biography and nostalgia series “My Kitchen” for UKTV’s Good Food Channel; and two instructional cookery series, “Ultimate Home Cooking” and “Ultimate Cookery Course,” for Channel 4.
About Brew Pipeline
Led by industry veterans, Brew Pipeline is a national distribution platform, linking the best craft brewers to new markets across the nation. Forward-thinking initiatives including Portfolio, Collab, and Guest Brewer provide a number of opportunities to connect brewers to new markets, retailers and consumers. Additionally, they provide resources that build brewers brands, expand distributor portfolios, adding true incremental dollars to both breweries and distributors alike. As a one stop solution for all logistics beyond the brewers’ dock, Brew Pipeline handles everything from marketing and promotions to order harvesting, registrations and chain communications.
About Global Brews
Global Brews is a specialist beverage development and branding agency that works with multiple clients in the music, entertainment and celebrity industry. Global Brews is dedicated to building and distributing beverage brands around the world. Global has successfully developed and launched multiple industry category award winning products to date with many more in the pipeline.
About Lift Bridge Brewing Company
Since 2008, Lift Bridge Brewing Company has created quality craft beer that supply adults with what they need to slow down and enjoy life. Through every can, bottle or tap pull, Lift Bridge wants drinkers to taste the character, pride and fun the company has in its creation and the uncompromising natural ingredients used during the brewing process. Currently, Lift Bridge operates two production facilities and Taprooms in Stillwater, MN and New Richmond, WI and also consults and collaborates on various beverage projects, both locally and nationally.
For More Information:
https://www.brewpipeline.com/