Heineken USA

The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.

In this week’s Last Call: Budweiser becomes the ‘official beer’ of the National Women’s Soccer League; California revises the definition of ‘beer’; A-B back away from its Asia Pacific IPO; Founders Announces the end of CBS; and more news.

In the latest People Moves: Great Lakes CEO exits; brewmaster moves at Goose Island and Rogue Ales; and several changes at Heineken USA.

Dos Equis Mexican Pale Ale (XX MPA) is a refreshingly Mexican twist on a traditional pale ale. Brewed with unique citrus hops and habanero extract, XX MPA delivers a kick of flavor unlike anything else. Available April 2019 at bars, taverns, restaurants, and retail across Texas and New Mexico.

With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts.

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.”

The Alcohol and Tobacco Tax and Trade Bureau (TTB) today announced the acceptance of a record $2.5 million offer in compromise from Heineken USA Incorporated for alleged trade practice violations outlined in the Federal Alcohol Administration (FAA) Act. Heineken USA’s (HUSA) payment is the largest offer in compromise that the federal agency has ever accepted, TTB spokesman Thomas Hogue confirmed to Brewbound.

BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced that Heineken USA has signed on as the company’s newest brewing partner.

Yet another large U.S. beer company is making cuts. Citing a need to restructure its sales organization, Heineken USA (HUSA) announced today it would slash 15 percent of its overall workforce.

In this week’s edition of Last Call: Alvarez & Marsal reaches an agreement to sell DME Group’s main business; lawmakers threaten to limit dates for Boston beer gardens; and the U.S. House introduces the Craft Beverage Modernization and Tax Reform Act.

Heineken USA is proud to announce the March 2019 relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Company, a new brew that celebrates the Altogether Uncommon by bringing together a unique blend of pale and roasted malts with American hops.

In this week’s edition of Last Call: Union efforts begin at Anchor Brewing; Weyerbacher seeks investment; Tree House buys a farm in Connecticut; Pabst rebrands Not Your Father’s; and more industry news.

Top Mexican Import Dos Equis is debuting a new beer to drive brand penetration and drive store traffic with the launch of a Mexican Pale Ale (MPA). With unique citrus hops and a hint of spicy heat on the finish, Dos Equis MPA is a traditional Pale Ale with a Mexican twist.

Tecate has announced the February launch of a 7.5 percent ABV brew in a single serve 24 oz. can created specifically for sale in licensed off-premise accounts, specifically convenience stores, to capitalize on the growth of high ABV beers in this channel. Tecate Titanium delivers a bold, yet refreshing taste that packs a punch.