Heineken USA

Heineken USA

Website
heinekenusa.com/
Phone
914-681-4100
Location
White Plains, New York
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Founded
1864
BREWERY TYPE
Production - Large
Address
360 Hamilton Avenue
Suite 1103
White Plains, New York 10601 USA
Map
Overview
None specified...
ANNUAL PRODUCTION
Unknown
SUBSIDIARIES:
Lagunitas Brewing Company
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Heineken Launches ‘Soccer Anytime’ Promotion

Heineken Launches ‘Soccer Anytime’ Promotion

White Plains, NY – Soccer Anytime, by Heineken, is connecting soccer fans directly to the game through its MLS, UCL and Euro sponsorships. Beginning February 1st, fans can enjoy a cold Heineken while tuning in to their favorite MLS, UCL and Euro teams. The retail promotion with an Enjoy-Scan-Win consumer engagement featured on eye-catching POS,… Read more »

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”

Heineken to Add Slim Can Packaging

Heineken to Add Slim Can Packaging

Heineken® is entering the fast-growing slim can market and updating the style of Heineken® Original, while still delivering the same great taste that consumers love. The refreshed cans will debut with an initial March 2021 launch throughout the state of Florida.

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Heineken 0.0 Says Now You Can Celebrate Dry January With A Cold One

Resolutions that begin with Dry January are often void of beer drinking occasions. Not in 2021. By tapping into the increasingly popular observance, Heineken® 0.0 is the drink of choice for those who still want a refreshing brew but want to avoid the alcohol. To help further support consumers during their Dry January campaign, the brand will introduce Heineken® 0.0 12-pack cans in select markets during the month, with a national launch slated for March 2021.

Heineken USA to Cut 14% of Workforce

Heineken USA to Cut 14% of Workforce

Heineken USA (HUSA) is cutting 14% of its workforce, effective January 1, 2021, Brewbound has confirmed.

Angel City Football Club Announces Heineken USA as First Founding Partner

Angel City Football Club Announces Heineken USA as First Founding Partner

Angel City Football Club, LA’s newest professional women’s soccer team set to take the field as part of the NWSL in Spring 2022, today announced HEINEKEN USA as the team’s exclusive category Sponsor. Through the partnership, Heineken® and Tecate receive full marketing rights to activate partnership and rights to Angel City FC marks.

Heineken Launches Dos Equis 5-Liter Keg to Bring Draft Experience Home

Heineken Launches Dos Equis 5-Liter Keg to Bring Draft Experience Home

Dos Equis® Lager is now available in a unique 5-liter draft keg format. By expanding the draft experience outside of bars and restaurants, consumers can enjoy the experience of an ice-cold, extra refreshing Dos Equis® Lager in the safety and comfort of home, or anywhere beer drinkers gather.

Miami-Based Biscayne Bay Brewing Files Lawsuit Against Heineken-Backed La Tropical Holdings

Miami-Based Biscayne Bay Brewing Files Lawsuit Against Heineken-Backed La Tropical Holdings

Miami-based Biscayne Bay Brewing has filed a lawsuit against La Tropical Holdings B.V. and Cerveceria La Tropical USA LLC, alleging that they and their parent companies, Heineken N.V. and Heineken USA, have no basis for their claims of trademark infringement. Those claims, the company alleged, cost Biscayne Bay a commercial relationship with Major League Soccer franchise, team Inter Miami CF.

Heineken USA, AriZona Reveal Sun Rise Hard Seltzer

Heineken USA, AriZona Reveal Sun Rise Hard Seltzer

Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.


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