Heineken USA

Heineken USA

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Website
heinekenusa.com/
Phone
914-681-4100
Location
White Plains, New York
Brewery Social Media

Founded
1864
BREWERY TYPE
Production - Large
Address
360 Hamilton Avenue
Suite 1103
White Plains, New York 10601 USA
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Overview
None specified...
ANNUAL PRODUCTION
Unknown
SUBSIDIARIES:
Lagunitas Brewing Company
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Anheuser-Busch InBev Strikes Deal to Make Bon & Viv the ‘Official Hard Seltzer of the NFL’

Anheuser-Busch InBev Strikes Deal to Make Bon & Viv the ‘Official Hard Seltzer of the NFL’

Call it a scoop. Call it a shill. Either way, Adam Schefter made news today about the relationship between the NFL and Anheuser-Busch InBev. Schefter, the ESPN NFL insider known for breaking the league’s biggest scoops via his Twitter account — including last weekend’s retirement of Indianapolis Colts quarterback Andrew Luck — announced this morning that Anheusr-Busch InBev-owned Bon & Viv is now the “Official Hard Seltzer Sponsor of the NFL.”

Heineken Named Official Partner of ABBFIA Formula E Championship

Heineken Named Official Partner of ABBFIA Formula E Championship

HEINEKEN and Formula E have teamed up for Heineken to be an official partner of the ABBFIA Formula E Championship. The five-year partnership kicked off in November 2018 with Heineken joining the electric street racing series as Official Beer and Cider Partner.

Heineken USA Agrees to Pay $1.25 Million Fine to Settle New York Trade Practice Violations

Heineken USA Agrees to Pay $1.25 Million Fine to Settle New York Trade Practice Violations

The New York State Liquor Authority (SLA) on Wednesday finalized a $1.25 million settlement agreement with Heineken USA (HUSA) for 42 alleged violations of the state’s Alcoholic Beverage Control (ABC) law. The New York fine comes three months after HUSA agreed to pay the largest offer in compromise ever — $2.5 million — to the Alcohol and Tobacco Tax and Trade Bureau for alleged trade practice violations related to its proprietary “BrewLock” draft systems.

Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week

Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week

The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.

Heineken USA Expands Distribution of Dos Equis Mexican Pale Ale

Dos Equis Mexican Pale Ale (XX MPA) is a refreshingly Mexican twist on a traditional pale ale. Brewed with unique citrus hops and habanero extract, XX MPA delivers a kick of flavor unlike anything else. Available April 2019 at bars, taverns, restaurants, and retail across Texas and New Mexico.

Heineken Refreshes Look of Can Packaging

Heineken Refreshes Look of Can Packaging

With consumers increasingly choosing cans over bottles and zero sign of a slowdown in this market share shift, Heineken is refreshing its brand identity with a generous splash of its iconic green color and bold red star to help pop on shelves and at accounts.

Heineken Launches Limited-Edition Retro Tecate Can

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.”

Heineken USA to Pay Record $2.5 Million Fine to Settle Trade Practice Violations

Heineken USA to Pay Record $2.5 Million Fine to Settle Trade Practice Violations

The Alcohol and Tobacco Tax and Trade Bureau (TTB) today announced the acceptance of a record $2.5 million offer in compromise from Heineken USA Incorporated for alleged trade practice violations outlined in the Federal Alcohol Administration (FAA) Act. Heineken USA’s (HUSA) payment is the largest offer in compromise that the federal agency has ever accepted, TTB spokesman Thomas Hogue confirmed to Brewbound.

Heineken USA Partners with BeerBoard

Heineken USA Partners with BeerBoard

BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced that Heineken USA has signed on as the company’s newest brewing partner.

Heineken USA Cuts 15 Percent of Workforce

Heineken USA Cuts 15 Percent of Workforce

Yet another large U.S. beer company is making cuts. Citing a need to restructure its sales organization, Heineken USA (HUSA) announced today it would slash 15 percent of its overall workforce.

Last Call: Receiver Reaches Agreement to Sell DME Group’s Main Business

Last Call: Receiver Reaches Agreement to Sell DME Group’s Main Business

In this week’s edition of Last Call: Alvarez & Marsal reaches an agreement to sell DME Group’s main business; lawmakers threaten to limit dates for Boston beer gardens; and the U.S. House introduces the Craft Beverage Modernization and Tax Reform Act.


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