Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S.
E-commerce retail sales are approaching $400 billion dollars, but a mere 0.2 percent of beer — or about 3.5 million cases — was purchased online last year, according to Heineken CEO Ronald den Elzen. Den Elzen, presenting to more than 200 beer industry professionals attending yesterday’s Beer Marketer’s Insights seminar in New York City, called the shift away from brick-and-mortar purchases a “retail revolution.” By 2021, den Elzen projected that online beer sales will grow to 2.4 percent, to 53 million cases.
In this week’s edition of Last Call, Russian River raises $200,000 for wildfire relief; Amazon announces the end of its wine program; Diageo opens a temporary Guinness taproom in Maryland; and more.
Less than three months after MillerCoors CEO Gavin Hattersley implored beer executives to come together and fight back against the continued pressure from wine and spirits companies, two more beer CEOs have joined the conversation and are echoing his thoughts.
Heineken® has launched H41®, a limited edition Wild Lager brewed using a rare ‘mother’ yeast discovered in the deep forests of Patagonia. Developed over the course of multiple years by the brand’s Master Brewer, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints.
Jose Luis Lopez Portillo, Export Director of Heineken Americas Export, announced the appointment of U.S. Beverage as the United States importer of certain specialty Heineken brands which may include brands from Europe, Latin America, South America, and S.E. Asia.
Strongbow Hard Apple Ciders, the number one selling global cider brand and the fastest growing cider brand in the U.S., unveils its newest flavor, and ushers in the autumn apple season with Strongbow Artisanal Blend. The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semi-sweet taste.
Tiger Beer, the #1 premium beer in Asia and one of the world’s fastest growing premium beer brands, is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022.
The Brewers Association this week announced that it would no longer allow large brewing companies and brewery groups to purchase featured sponsorships at the Great American Beer Fest, held annually in Denver, Colorado.
Heineken is proud to unveil its exclusive, limited-edition aluminum bottles available only in select cities. This durable and chic packaging is perfect for social spaces like rooftop bars, patios, and pool areas, its label design celebrates each city’s unique culture and geography, and the iconic red star and signature green ensure Heineken brand recognition.
Today, Heineken announced the launch of a new partnership with one of television’s most popular programs, CBS’ THE LATE LATE SHOW with JAMES CORDEN, which will include an exclusive sponsorship of the show’s famous on-set bar. Heineken signage, bottle displays, barware and more will be featured on-air regularly within the show’s famous on-set bar where it will be available to serve to guests.
In this week’s edition of press clips: The Brewers Association releases its 2017 beer style guidelines; the Hop Growers of America report on hop acreage growth and Revolution Brewoing, A-B and MillerCoors strike sports sponsorship deals.
Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ic
More than 100 union delivery drivers and warehouse workers for Clare Rose Inc., a New York beer distributor, went on strike Sunday afternoon after months of unsuccessful wage negotiations.
Year Round Beers
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