Heineken USA

Heineken USA

Website
heinekenusa.com/
Phone
914-681-4100
Location
White Plains, New York
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Founded
1864
BREWERY TYPE
Production - Large
Address
360 Hamilton Avenue
Suite 1103
White Plains, New York 10601 USA
Map
Overview
None specified...
ANNUAL PRODUCTION
Unknown
SUBSIDIARIES:
Lagunitas Brewing Company
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Heineken and Biscayne Bay Brewing Resolve Trademark Dispute

Heineken and Biscayne Bay Brewing Resolve Trademark Dispute

Heineken and several of its subsidiaries have dropped their trademark infringement complaint against Biscayne Bay Brewing and signed a covenant not to sue the Miami-based craft brewery. “The parties have jointly agreed to resolve their trademark dispute,” a Heineken spokesperson told Brewbound.

Heineken Strikes 2 Sports Sponsorship Deals, While Lawsuit with Biscayne Bay Brewing Continues

Heineken Strikes 2 Sports Sponsorship Deals, While Lawsuit with Biscayne Bay Brewing Continues

Heineken USA today announced a pair of sports sponsorships — including the company’s first National Football League partnership — signaling the company’s ongoing interest in building its business with professional sports leagues, teams and arenas. However, the company remains embroiled in what started as a trademark infringement lawsuit and has evolved into a trade practice dispute between the Duch beer giant and Miami-based Biscayne Bay Brewing centered around the latter’s now terminated sponsorship with the Inter Miami MLS team.

Heineken Relaunches Heineken Minis

Heineken Relaunches Heineken Minis

Heineken® has put new focus behind their Heineken® Minis available in 7 oz. bottles and 8.5 oz. cans. Now available in 24 states in chain retailers including Publix, Fresco Y Mas, Sedanos, Sam’s Club, BJ’s, Walmart, 7 Eleven, Circle K, and Total Wine & More, the brand will look to expand to additional markets later this year.

Heineken Launches ‘Soccer Anytime’ Promotion

Heineken Launches ‘Soccer Anytime’ Promotion

White Plains, NY – Soccer Anytime, by Heineken, is connecting soccer fans directly to the game through its MLS, UCL and Euro sponsorships. Beginning February 1st, fans can enjoy a cold Heineken while tuning in to their favorite MLS, UCL and Euro teams. The retail promotion with an Enjoy-Scan-Win consumer engagement featured on eye-catching POS,… Read more »

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”

Heineken to Add Slim Can Packaging

Heineken to Add Slim Can Packaging

Heineken® is entering the fast-growing slim can market and updating the style of Heineken® Original, while still delivering the same great taste that consumers love. The refreshed cans will debut with an initial March 2021 launch throughout the state of Florida.

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.


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