Heineken USA

Miami-based Biscayne Bay Brewing has filed a lawsuit against La Tropical Holdings B.V. and Cerveceria La Tropical USA LLC, alleging that they and their parent companies, Heineken N.V. and Heineken USA, have no basis for their claims of trademark infringement. Those claims, the company alleged, cost Biscayne Bay a commercial relationship with Major League Soccer franchise, team Inter Miami CF.

Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.

For the upcoming college football season Dos Equis®, the official beer sponsor of the College Football Playoff, is encouraging consumers to “Tailgate Anything,” giving them the chance to win weekly tailgating themed prizes all season long.

Heineken has entered the increasingly crowded hard seltzer segment with two different brands in different parts of the world. And After announcing the end of a tariff exemption for Canadian aluminum last month, President Donald Trump has changed his mind, according to a statement last week from the office of the U.S. Trade Representative.

For the upcoming holiday season Heineken®, the leading high-end beer import, has created ‘unlimited’ different bottles each with a unique number and design.

Dos Equis® has been celebrating the arrival of the new and unknown since it was first named in 1897 to herald the advent of the 20th Century.

To celebrate the global partnership with the upcoming James Bond film No Time to Die, Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent.

Amstel Light and five-time Major Golf Champion Phil Mickelson have teamed up for a multiyear partnership and today launched a campaign focused on addressing the challenges in adult male friendships.

In the latest People Moves: Firestone Walker promotes David Macon; Boston Beer appoints a new board member; A-Rod invests in Presidente; and more.

Heineken USA (HUSA) is giving away 1,000 31-packs of its non-alcoholic beer, Heineken 0.0, as part of a campaign to win beer-drinking occasions during “Dry January.”

“I did not take this job to lose,” Heineken USA CEO Maggie Timoney said near the close of the company’s national sales meeting with wholesalers in New York City last week. “We’re going to win and win together.”

Call it a scoop. Call it a shill. Either way, Adam Schefter made news today about the relationship between the NFL and Anheuser-Busch InBev. Schefter, the ESPN NFL insider known for breaking the league’s biggest scoops via his Twitter account — including last weekend’s retirement of Indianapolis Colts quarterback Andrew Luck — announced this morning that Anheusr-Busch InBev-owned Bon & Viv is now the “Official Hard Seltzer Sponsor of the NFL.”

HEINEKEN and Formula E have teamed up for Heineken to be an official partner of the ABBFIA Formula E Championship. The five-year partnership kicked off in November 2018 with Heineken joining the electric street racing series as Official Beer and Cider Partner.

The New York State Liquor Authority (SLA) on Wednesday finalized a $1.25 million settlement agreement with Heineken USA (HUSA) for 42 alleged violations of the state’s Alcoholic Beverage Control (ABC) law. The New York fine comes three months after HUSA agreed to pay the largest offer in compromise ever — $2.5 million — to the Alcohol and Tobacco Tax and Trade Bureau for alleged trade practice violations related to its proprietary “BrewLock” draft systems.