Heineken USA

Introducing new Dos Equis Lime & Salt Variety 12-Pack: Dos Equis® Lager beer with hints of natural fruit flavors and a touch of lime & salt.

New Tecate Alta is a full-flavored Mexican beer developed and brewed with the same quality and pride as Tecate, but with only 85 calories, 2.4 grams carbs, and 4% ABV, a great tasting beer that exceeds category expectations.

Heineken USA showed off a slate of innovations that will begin rolling out in retailers this spring — including what CEO Maggie Timoney called its latest crown jewel, Dos Equis Ranch Water Hard Seltzer — during its spring meeting with wholesalers this week.

White Plains, NY – Soccer Anytime, by Heineken, is connecting soccer fans directly to the game through its MLS, UCL and Euro sponsorships. Beginning February 1st, fans can enjoy a cold Heineken while tuning in to their favorite MLS, UCL and Euro teams. The retail promotion with an Enjoy-Scan-Win consumer engagement featured on eye-catching POS,… Read more »

In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”

Heineken® is entering the fast-growing slim can market and updating the style of Heineken® Original, while still delivering the same great taste that consumers love. The refreshed cans will debut with an initial March 2021 launch throughout the state of Florida.

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Resolutions that begin with Dry January are often void of beer drinking occasions. Not in 2021. By tapping into the increasingly popular observance, Heineken® 0.0 is the drink of choice for those who still want a refreshing brew but want to avoid the alcohol. To help further support consumers during their Dry January campaign, the brand will introduce Heineken® 0.0 12-pack cans in select markets during the month, with a national launch slated for March 2021.

Heineken USA (HUSA) is cutting 14% of its workforce, effective January 1, 2021, Brewbound has confirmed.

Angel City Football Club, LA’s newest professional women’s soccer team set to take the field as part of the NWSL in Spring 2022, today announced HEINEKEN USA as the team’s exclusive category Sponsor. Through the partnership, Heineken® and Tecate receive full marketing rights to activate partnership and rights to Angel City FC marks.

Dos Equis® Lager is now available in a unique 5-liter draft keg format. By expanding the draft experience outside of bars and restaurants, consumers can enjoy the experience of an ice-cold, extra refreshing Dos Equis® Lager in the safety and comfort of home, or anywhere beer drinkers gather.

Los Posadas, a holiday tradition for over 400 years, brings family together in the days leading up to Christmas. Tamales, not an everyday meal, have long unified families by reflecting unique home-grown traditions.

Non-alcoholic brand Heineken 0.0 is pushing toward 2 million cases this year, Heineken USA chief marketing officer Jonnie Cahill shared during last week’s national sales meeting.

Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.