Heineken USA

San Diego-headquartered JuneShine released its first commercial campaign today, promoting its recently launched ready-to-drink, spirits-based canned cocktails with the tagline of “Dodge the Sugar.” Beer buyers’ behavior has “continued to revert to pre-pandemic trends” for the third consecutive month, according to the National Beer Wholesalers Association’s (NBWA) March Beer Purchasers’ Index (BPI).

A Louisiana resident filed a lawsuit last month against Heineken USA, alleging that the company has misled consumers in the labeling and marketing of its Heineken 0.0 non-alcoholic beer, as the product contains 0.03% ABV, Louisiana Record reported Tuesday.

Calling all Islanders fans! HEINEKEN USA, the exclusive beer and hard seltzer partner of UBS Arena, New York’s premier entertainment and sports venue, geared up for the New York Islanders’ opening night on November 20th.

Doubling down in 2022 was the theme of yesterday’s Heineken USA (HUSA) national sales meeting. HUSA’s leadership team, including CEO Maggie Timoney, stressed the message as their big ask of their wholesaler partners next year. Timoney shared that the company has posted consistent share growth over eight months. “Heineken is back. Dos Equis is growing…. Read more »

HEINEKEN USA and its TECATE® brand announced expanded distribution and sales plans for its new premium beer, Tecate® ALTATM along with the release of two exclusive video capsules featuring musical performances by legendary Regional Mexican group, Intocable, and LA-based indie band, Chicano Batman.

Crafted from connection and made for connection, Comb & Hive is a crisp wine made with wildflower honey and real sugar fermented to harmonious perfection with orange blossom flower and a hint of fizz.

Dutch brewing giant Heineken N.V. reported its first half 2021 earnings today, and its U.S. business division recorded “high-single digit” beer volume growth through the first two quarters of the year.

HEINEKEN USA will be sponsoring its first-ever National Football League (NFL) team as the exclusive import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.

HEINEKEN USA, in conjunction with Waze, the world’s leading traffic and navigation app, announced a partnership in the U.S. to promote responsible consumption.

Heineken and several of its subsidiaries have dropped their trademark infringement complaint against Biscayne Bay Brewing and signed a covenant not to sue the Miami-based craft brewery. “The parties have jointly agreed to resolve their trademark dispute,” a Heineken spokesperson told Brewbound.

Heineken USA today announced a pair of sports sponsorships — including the company’s first National Football League partnership — signaling the company’s ongoing interest in building its business with professional sports leagues, teams and arenas. However, the company remains embroiled in what started as a trademark infringement lawsuit and has evolved into a trade practice dispute between the Duch beer giant and Miami-based Biscayne Bay Brewing centered around the latter’s now terminated sponsorship with the Inter Miami MLS team.

HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new UBS Arena, the metropolitan area’s most anticipated, cutting-edge live entertainment venue and new home to the New York Islanders Hockey Club.

Heineken® has put new focus behind their Heineken® Minis available in 7 oz. bottles and 8.5 oz. cans. Now available in 24 states in chain retailers including Publix, Fresco Y Mas, Sedanos, Sam’s Club, BJ’s, Walmart, 7 Eleven, Circle K, and Total Wine & More, the brand will look to expand to additional markets later this year.

Anheuser-Busch InBev has forged a master distributor agreement with Canteen Spirits, while its growth and innovation arm ZX Ventures has made an investment in the 2-year-old ready-to-drink canned cocktail brand.