Heineken USA

Nearly one-quarter (23%) of women surveyed cited a poor perception of the alcoholic beverage industry as a reason not to apply for a job in the business, according to Heineken USA’s “Behind the Label” report.

Distributors noticed stronger beer trends this summer versus last summer, “despite headline concerns over the slowing category and ongoing Bud Light pressures,” Goldman Sachs analysts reported in the company’s latest Bev Bytes Beer Distributor Survey.

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Good times are soon to be in session with the debut of a great tasting and supremely drinkable new brew. Heineken® Silver is hitting shelves nationwide as a crisp and refreshing, lower-carb, lower-cal addition to Heineken’s iconic lineup.

Heineken USA (HUSA) will halt shipments of all draft products to five states for the next year, a company spokesperson told Brewbound. Those states include Vermont, Wyoming, Montana, North Dakota and South Dakota. The Lagunitas brand, which Heineken wholly acquired in May 2017, is excluded from the draft cuts.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

Even as A-B hopes for a rediscovery of Bud Light, the company is preparing for Michelob Ultra, its second best-selling brand, to overtake Bud Light as its best-selling brand within the next five years, Anheuser-Busch InBev U.S. CMO Benoit Garbe said.

A judge has denied Anheuser-Busch InBev subsidiary Grupo Modelo’s bid for partial summary judgment in its trademark infringement lawsuit against Constellation Brands for the company’s use of the Corona trademark for hard seltzer.

Constellation Brands continues to be the golden child for distributors with the growth of its Mexican imports, Goldman Sachs analyst Bonnie Herzog reported in her Q3 “Beverage Bytes” survey.

Heineken USA is going for silver in January 2023. The U.S. subsidiary of the Dutch brewing giant will roll out its newest innovation in Q1: Heineken Silver, which checks in at 95 calories, 3.2 grams of carbohydrates and 4% ABV.

The Beer Institute (BI) has called the RTD regulatory changes signed into law last week in Vermont a “massive handout” for the spirits industry, and warned legislators of the impact it will have on taxpayers, in a blog post Thursday.

Heineken USA is getting into the spirit-based, ready-to-drink canned cocktail market with Dos Equis Margarita, a line extension of the imported Mexican beer brand that will hit retailers in 10 states by the end of June.

Heineken® is launching the next phase of their new Heineken® Silver campaign assets including TVC and OOH creative.

Anthony Spina and Matt Sievers – who’ve worked on brands such as Mark Anthony Brands’ White Claw and Mike’s Hard Lemonade and Pabst Blue Ribbon – have launched their own endeavor: Primer Electrolyte Charged Hard Seltzers.