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Heineken USA

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Brewery news

Heineken USA Releases Non-Alcoholic Beer in US

HEINEKEN USA is launching its latest innovation, Heineken 0.0, an alcohol free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle.

Heineken USA to Release Strongbow Hard Cider in 100-Calorie Slim Cans

Strongbow® Hard Ciders, the #1 global cider brand, announces the January 2019 debut of 100 Cal Slim Cans, a 12-can variety pack with three 8.5 oz. easy-to-drink flavors containing just 100 calories each. Strongbow 100 Cal Slim Cans are positioned at the intersection of cider, canned wine and hard seltzer to offer a crisp alternative that will appeal to the growing enthusiasm for wellbeing and light refreshment.

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment

In an effort to attract a growing number of drinkers who are moderating alcohol consumption, several beer companies are looking toward non-alcoholic brews as a way to boost sales and court the 30 percent of U.S. adults who don’t imbibe. Among major producers, both Heineken and Pabst have recently announced plans to roll out non-alc offerings nationwide in the first quarter of 2019. There’s also an emerging group of startups focused exclusively on crafting alcohol-free libations.

New Heineken USA CEO Maggie Timoney: ‘I’ll Be Judged on My Results’

Newly appointed Heineken USA CEO Maggie Timoney, who earlier this month became the first female executive to lead a top five U.S. beer company, wants her performance, not her gender, to do the talking. “I’ll be judged on my results, not on whether I’m male or female,” she said, to applause from a crowd of mostly male beer distributors who attended the trade group’s annual meeting in San Diego.

Heineken USA Launches Dos Equis Mexican Pale Ale

Top Mexican Import Dos Equis, one of the fastest growing beers on draught in the on-premise channel, is debuting a new beer to keep fans funneling into bars and restaurants nationwide with the launch of a Mexican Pale Ale, a traditional Pale Ale with a Mexican twist that is fuller bodied and delivers a subtle kick of heat.

Anheuser-Busch, Constellation Brands and Heineken Release New Ad Campaigns Ahead of World Cup

Three of the largest U.S. beer companies dropped a slate of new advertisements this week in an effort to capture the attention of soccer fans tuning into the 2018 World Cup. Anheuser-Busch InBev, the world’s largest brewer, rolled out three new medieval-themed commercials for Bud Light, one of which was created for the World Cup and produced in both English and Spanish.

Newly Appointed Heineken USA Chief Becomes First Woman to Lead Major US Brewery

Heineken USA today announced that Maggie Timoney, who currently serves as the CEO and managing director of Heineken Ireland, will take over as CEO of the international beer maker’s U.S. division starting September 1. With the appointment, Timoney, a U.S. citizen who got her start in the beer business in 1993 as a sales supervisor for New York’s Sound Distributing Corporation, will become the first female CEO at a major U.S. beer company.

Heineken Taps Birra Moretti to Drive Tabletop Draft ‘Blade’ Innovation

Heineken is looking to Birra Moretti for growth with its innovative new draught beer system, BLADE. Italian import Birra Moretti will combine with BLADE to deliver a premium, international craft draught beer experience and a “taste of home” to consumers in Italian restaurants, pizzerias, and other on-premise accounts that may have considered their beer volume too low to warrant the traditional draught system investment.