Heineken USA to Sponsor NYC Pride and Capital Pride Alliance


WHITE PLAINS, N.Y. — HEINEKEN USA today announced its sponsorship of NYC Pride and Capital Pride Alliance, demonstrating its continued commitment to the LGBTQ community. As part of its sponsorship, HEINEKEN USA (HUSA) and its brands will sponsor and participate in pride parades and various other activities in New York City and Washington, D.C.

“We are proud to partner with HEINEKEN USA, another powerful brand that shares our commitment to inspire, educate, commemorate and celebrate our diverse community,” said Chris Frederick, Managing Director, NYC Pride.

For more than 150 years HEINEKEN has stood for openness, believing that the simple act of sitting down and having a conversation over a beer helps bring people together.

“We’re committed to Brewing a Better World, and are always looking for ways to foster inclusion and openness at HEINEKEN and within our communities,” said Stephanie Johnston, Director of Sustainable Business at HUSA. “For Pride Month and beyond, we’ll continue to support the LGBTQ community through our long-standing partnerships and our employee initiatives, for example.”

David Morgenstern, Senior Director of Government Affairs at HUSA, commented on the openness he has personally experienced at HEINEKEN as a gay man.

“I’m proud of being a HEINEKEN USA employee and working at a company that encourages me to be open and relaxed about who I am,” said Morgenstern. “It’s incredibly important and gratifying to be part of a workplace and a community where we can be true to ourselves and not feel like we need to hide anything.”

In addition to sponsoring NYC Pride and Capital Pride, HEINEKEN USA supports various other partners and nationwide events, including Hispanic Federation’s FUERZAfest, which recently took place in NYC and will continue in San Francisco, CA; Hartford, CT; and Orlando, FL.

To show your support for the LGBTQ community, please join HUSA at various activities in:

  • New York City, NY:Pride Luminaries Brunch with Strongbow – June 17
    • OutCinema – June 18
    • Savor Pride – June 21
    • Pride Island – June 23-24
    • NYC Pride March & Pride Fest – June 24
  • White Plains, NY:
    • The LOFT: LGBT Community Center event – June 2
  • Washington, D.C.:
    • The Rooftop Rally – June 7
    • The Opening Party – June 8
    • The Block Party – June 9
    • The Parade – June 9
    • Crack of Noon Pride Brunch – June 9
    • Capitol Sunset Dance Party – June 10
    • The Festival – June 10
    • The Concert – June 10


HEINEKEN USA Inc., one of the nation’s leading high-end beer importers, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

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