Heineken USA

This summer, Strongbow Hard Ciders is bringing back by popular demand the renowned Original Dry.

In this week’s edition of Last Call: Another brewery files for bankruptcy; Stone seeks to dismiss MillerCoors’ counterclaims; Tree House and Jester King announce expansion plans; BrewDog and Terrapin announce new hires; and more.

Tecate Light is introducing a new 7-oz bottle 20-pack to its range of premium imported beer package options.

Building on the brand’s rallying call to ‘uncage’ bravery in pursuit of passion, this campaign demonstrates how far the impact of creative courage can go. Featuring an eclectic group of Uncaged Heroes from fields as diverse as technology, dance, fashion, music, art and food, Tiger Beer will inspire people to look beyond familiar faces and discover those who are truly shaping the future – proof that if you have the courage to pursue your passion, you can make a positive impact on the world.

Heineken is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to the case and adding ice, bringing convenience and occasion-based purchase choice to beer drinkers everywhere.

In an exciting evolution of its “Most Interesting Man” campaign, Dos Equis® is out to prove that “interesting” is not limited to just one man; everyone can be interesante. The Keep it Interesante campaign aims to drive home the creative edge the brand is known for, while helping fans bring their irreverent stories to life in a way that makes their stories even more entertaining.

In an exciting evolution of its “Most Interesting Man” campaign, Dos Equis is out to prove that “interesting” is not limited to just one man; everyone can be interesante. The Keep it Interesante campaign aims to drive home the creative edge the brand is known for, while helping fans bring their irreverent stories to life in away that makes their stories even more entertaining.

After more than 14 years with Heineken, Nuno Teles is departing the company to become president of Diageo North America’s beer division. Teles, who has served as Heineken USA’s chief marketing officer since 2014, will take over the Diageo role from Todd Day on March 1 and report to Diageo North America president Deirdre Mahlan.

Amstel Xlight is redefining how light beer fits into an active lifestyle. Starting February, beer drinkers in Arizona, Texas, and Massachusetts will learn how Amstel Xlight is the first beer to embrace fitness in all forms, and how with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4 IBUs, Amstel Xlight complements their version of an active lifestyle. Amstel Xlight embraces fitness for everyday people, who exercise to stay in shape, are active for the sheer fun of it, and for whom life is their workout.

Strongbow® Hard Ciders, the #1 global cider brand[1], announces its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red-fleshed apples. With a light, refreshing, fruity taste and 5% ABV, this newest addition to Strongbow’s award-winning line is reminiscent of a rosé wine but with 50% less sugar than leading U.S. hard ciders[2].

HEINEKEN USA has announced the introduction of an innovative new draught beer system that delivers a premium draught beer experience to on-premise accounts that may have considered their beer volume too low to warrant the investment. HEINEKEN USA touts this new table-top draught system, called Blade, as a way for smaller volume accounts to boost their beer profits with a unique draught system that guarantees brewery-fresh draught for 30 days and –with nearly 100% yield– ensures less waste.

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the U.S. under management of the Five Points Trading Company, HEINEKEN’s venture aimed at incubating a range of premium global beer brands in the U.S.

E-commerce retail sales are approaching $400 billion dollars, but a mere 0.2 percent of beer — or about 3.5 million cases — was purchased online last year, according to Heineken CEO Ronald den Elzen. Den Elzen, presenting to more than 200 beer industry professionals attending yesterday’s Beer Marketer’s Insights seminar in New York City, called the shift away from brick-and-mortar purchases a “retail revolution.” By 2021, den Elzen projected that online beer sales will grow to 2.4 percent, to 53 million cases.

In this week’s edition of Last Call, Russian River raises $200,000 for wildfire relief; Amazon announces the end of its wine program; Diageo opens a temporary Guinness taproom in Maryland; and more.