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Molson Coors Beverage Company
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Goldman Sachs: Labor Day Weekend Total Beer Sales +7%; Hard Seltzer Sales +137%
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Yuengling, Molson Coors Leaders Discuss New Joint Venture
The leaders of D.G. Yuengling & Sons Inc. and Molson Coors Beverage Company say the smuggling of beer is alive and well. “Just as is the case with a certain brand out of Golden, Colorado, more than a few people have smuggled Yuengling across state lines in the trunk of their car,” Molson Coors CEO Gavin Hattersley said, drawing a comparison to the demand for Coors beer in the 1970s.

Molson Coors, Yuengling Form Joint Venture to Expand Distribution of Pennsylvania Brewery’s Beers to the West
Two of the largest beer manufacturers in the U.S. are linking up. Molson Coors Beverage Company and D.G. Yuengling & Son announced today a joint venture and long-term brewing partnership to expand distribution of the Pottsville, Pennsylvania-headquartered brewery’s beer beyond East Coast markets.
Atwater Brewery Adds POG-O-LICIOUS IPA to Year-Round Portfolio
Detroit’s Atwater Brewery announced that its fruit-forward IPA POG-O-LICIOUS has exceeded initial sales projections and as a result will remain on tap and on store shelves as the newest addition to the brewer’s year round craft beer portfolio.
Molson Coors Reveals First 4 Non-Alcoholic Brands in L.A. Libations Partnership
Delivering on its promise to expand beyond alcoholic beverages into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.
Molson Coors Launches Keystone Light Cans with Augmented Reality Experience
Keystone Light is taking its annual Big Game Hunt to the next level with a brand-new mobile Augmented Reality experience.
Last Call: New Generation Steps Up at Schell’s Brewery; Virginia Craft Brewers Guild Elects New Chair; NBWA Beer Purchasers’ Index Expands in August
A new generation of leaders is taking the reins at New Ulm, Minnesota-based Schell’s Brewery, as Ted Marti steps down from overseeing operations at the 160-year-old brewery and hands the reins to his sons, according to the Mankato Free Press.
Molson Coors Donates 200,000 Cans of Water to Red Cross for Communities Affected by Hurricane Laura
Molson Coors Beverage Company (NYSE: TAP; TSX: TPX) is donating 200,000 cans of water to the American Red Cross to help support recovery efforts in communities along the Louisiana and Texas coasts that were hardest hit by Hurricane Laura.
Molson Coors: Jennifer Martinez Named Senior Director of Corporate Affairs; Breakthru Beverage Acquires Miller Portfolio in Southern Nevada
Molson Coors Beverage Company has hired Jennifer Martinez as senior director of corporate affairs. Also, the Breakthru Beverage Group announced that it has acquired the Miller portfolio of brands in southern Nevada, giving the multi-state beer, wine and spirits wholesaler the full Molson Coors portfolio in the state.

Molson Coors’ Revenue Declines 15.1% in Q2; Company Focuses on Vizzy, Coors Hard Seltzers
As the effects of the COVID-19 pandemic on the on-premise channel continue to be felt worldwide, Molson Coors Beverage Company reported $2.5 billion in net revenue for the second quarter of 2020, a 15.1% decline compared to the same period last year.
Revolver Brewing Founders to Step Down From Leadership Roles at Molson Coors-Owned Craft Brewery
Revolver Brewing co-founders Rhett Keisler and Grant Wood are stepping down from their roles leading the Granbury, Texas-based craft brewery, according to an announcement from Molson Coors Brewing Company, which acquired the brewery in 2016.

Last Call: Molson Coors Challenges A-B’s Future Use of Bud Light Corn Syrup Ads
Molson Coors is seeking a permanent injunction to stop A-B from broadcasting additional Bud Light ads pointing out the use of corn syrup in the brewing process of its competitor’s flagship light lagers, Coors Light and Miller Lite.
Molson Coors Loses Patience with Saint Archer Gold, Shelves Brand
Saint Archer Gold might have needed just a little more patience. But Molson Coors’ patience with the brand — the company’s answer to the top-selling super premium offering, Anheuser-Busch’s Michelob Ultra — has run out, the company announced Friday, citing pressures caused by the novel coronavirus pandemic.
People Moves: Melvin Brewing Hires New CEO, Revamps Staff; Brewery Ommegang President Exits
Melvin Brewing restructures leadership team; Doug Campbell out as president and GM of Brewery Ommegang; Molson Coors taps Marcelo Pascoa as Coors Family VP of brand marketing; and more People Moves.