Molson Coors Beverage Company

As it continues to develop new non-alcoholic brands in a myriad of categories, the Molson Coors Beverage Company announced today that it will enter the energy space with ZOA, a new better-for-you energy drink co-founded by actor Dwayne “The Rock” Johnson.

Combining the trailblazing history of Bulleit Frontier Whiskey with the boldness of Revolver Brewing Company, the whiskey and beer brands have teamed up to reimagine one of the very first Revolver beer recipes—Hey Porter—by aging it in Bulleit Bourbon barrels to create perfection.

We all know that 2020 is a year to remember (or forget), so Vizzy Hard Seltzer wants to help you kick it to the curb with the ultimate farewell song: Graduation 2020 (Worst Year Ever) – a light-hearted spin on Graduation (Friends Forever) by Vitamin C. That’s right, the first hard seltzer with antioxidant vitamin C and Vitamin C herself have recreated the 2000s karaoke classic so we can all graduate from 2020.

Molson Coors Beverage Company is further solidifying its relationship with L.A. Libations by investing in Arriba, a brand of michelada mixers operated by the California-based incubator.

Molson Coors Beverage Company will begin distributing offerings from Eugene, Oregon-based Hop Valley Brewing east in 2021, as the company’s Tenth and Blake craft division takes the brand national in the new year.

An early morning fire Wednesday at San Diego-based South Park Brewing Company and Hamilton’s Tavern caused around $1 million in damage to the businesses; Tulsa-based Osage Casinos is cutting ties with Allen, Texas-based Nine Band Brewing Company after the brewery’s founder was arrested on homicide and federal fraud charges; and more news items.

Forget product, price, promotion, and all that. For Molson Coors Beverage Company, 2020 has been defined by three words that start with the letter P: persistence, perseverance and progress, CEO Gavin Hattersley said during the company’s third quarter earnings call today.

Vizzy Hard Seltzer celebrates LGBTQ History Month by announcing a $1MM commitment to the Human Rights Campaign (HRC), the nation’s largest LGBTQ civil rights organization.

Molson Coors Beverage Company’s craft beer division, Tenth and Blake, turned 10 on October 6. The division’s president, Paul Verdu, discussed the performance of Tenth and Blake’s craft brands, as well as a recently launched scholarship fund for Black, Indigenous, people of color and LGBTQ students looking to enter the craft brewing industry.

Evil Genius Beer Company and Miller High Life announce they have teamed up to release a brand-new collaboration brew, Brunch So Hard Orange and Mango IPA.

Philadelphia-based coffee roaster La Colombe has entered into an exclusive partnership with Molson Coors Beverage Company to distribute the brand’s ready-to-drink coffee products in the drug and convenience channels starting in 2021. Eventually, the companies plan to expand distribution over time to all channels via the Molson Coors network.

Molson Coors Beverage Company believes that it finally has a portfolio of brands to win in the hard seltzer segment, after announcing a multiyear partnership Tuesday that allows the company to use the Topo Chico trademark to produce, market and distribute a much-anticipated hard seltzer brand in the U.S.

Just 15 days after announcing a joint venture with Yuengling to distribute the Pennsylvania brewery’s beer west of the Mississippi River, Molson Coors today announced a deal with The Coca-Cola Company to manufacture, market and distribute Topo Chico Hard Seltzer in the U.S.

Molson Coors Beverage Company has taken a minority stake in ZenWTR, the sustainably packaged bottled water brand launched earlier this year by serial entrepreneur Lance Collins, the company announced today. Terms of the transaction were not disclosed.