A class action lawsuit has once again been filed against Molson Coors alleging the company’s marketing campaign for Vizzy Hard Seltzer promoting “antioxidant Vitamin C from Acerola Superfruit” was misleading to consumers,.
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- BREWERY TYPE
- Production - Large
250 S Wacker Dr
Chicago, IL 60606 United States
- John Molson founded Canada's oldest brewery on the banks of the St. Lawrence River in Montreal in 1786. Ever since, the Molson brewers have been passionate about brewing beer for Canadians to enjoy. Today, Molson is one of Canada's oldest consumer brand names and North America's oldest beer brand.
- ANNUAL PRODUCTION
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Molson Coors Beverage Company will expand distribution of its Topo Chico hard seltzer nationwide, beginning in January 2022.
Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.
Atwater Brewery, Detroit’s hometown brewer, announced today that its newest ale will carry the Forgotten Harvest label honoring the 30 year old Oak Park organization that delivers 138,000 pounds of food per day to area charities.
Dutch brewing giant Heineken N.V. reported its first half 2021 earnings today, and its U.S. business division recorded “high-single digit” beer volume growth through the first two quarters of the year.
Molson Coors Beverage Company CEO Gavin Hattersley stressed that the “outcomes” of the company’s 2-year-old revitalization plan are beginning to materialize. Those outcomes became frequent talking points during the company’s second quarter 2021 earnings report.
Topo Chico Hard Seltzer, which Coke launched this year in partnership with Molson Coors Beverage Company, is now available in 17 markets worldwide with plans to be in 28 markets by the end of the year.
Veryvell, the line of CBD beverages and drops from Truss CBD USA, the joint venture backed by Molson Coors and Canadian cannabis company HEXO, will roll out to on- and off-premise retailers throughout Colorado. “Expanding territory and expanding the portfolio is signaling success and we’re really excited about it,” Truss CBD USA general manager Jane Armstrong Hockman told Brewbound.
The river has run its course for Coors Seltzer, Molson Coors Beverage Company told wholesalers today. In a message to the company’s wholesalers this afternoon, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the company will cease production of Coors Seltzer, asking wholesalers to sell through remaining inventory.
Molson Coors Beverage Company announced today plans to upgrade its Burton-upon-Trent brewery in the United Kingdom. The £25 million investment (about $34.6 million) will add a canning line dedicated to hard seltzer for the company’s Three Fold Hard Seltzer brand and upgrade packaging facilities for beer and cider.
Boosted by an earlier-than-expected seasonal transition and the return of the on-premise channel, sales of Leinenkugel’s Summer Shandy have increased 13% year-to-date, according to the Molson Coors Beverage Company blog. “As we continued to excel with distribution and sales and the off-premise, we were able to quickly transition into Leinenkugel’s Summer Shandy,” Dick Leinenkugel, president and chief beer merchant of Jacob Leinenkugel Brewing Company, told Brewbound.
Black is Beautiful, a collaborative initiative started by Weathered Souls Brewing to fight police brutality and other injustices against people of color, has raised $2.2 million, according to a Facebook post by the San Antonio-basec craft brewery.
More than 75% of beer wholesalers said the summer selling season is off to “a strong start,” as Memorial Day trends either met or exceeded expectations, Goldman Sachs analyst Bonnie Herzog found in her latest “Beverage Bytes survey” of about 40 distributors covering 145,000 retail outlets (about a quarter of the total U.S. outlets that sell alcoholic beverages).
Breweries that fall outside of the Brewers Association’s (BA) craft brewer definition collectively declined 5%, to 8.2 million barrels in 2020, according to data in the May/June issue of the New Brewer.
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Year Round Beers
|Two Hats: Lime||Fruit Beer|
|Two Hats: Pinneapple||Fruit Beer|
|Rum Cask||Scottish Ale|
|Molson Canadian Light||Lager|
|Coors Extra Gold Lager||Lager|
|Genuine Draft 64||Lager|
|High Life Light||Lager|
|Olde English 800||Lager|
|No records to display.|
|High Life-Special Edition Collectors Bottle-1 pint-glass bottle||American IPA|
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