Forget product, price, promotion, and all that. For Molson Coors Beverage Company, 2020 has been defined by three words that start with the letter P: persistence, perseverance and progress, CEO Gavin Hattersley said during the company’s third quarter earnings call today.

Vizzy Hard Seltzer celebrates LGBTQ History Month by announcing a $1MM commitment to the Human Rights Campaign (HRC), the nation’s largest LGBTQ civil rights organization.

Molson Coors Beverage Company’s craft beer division, Tenth and Blake, turned 10 on October 6. The division’s president, Paul Verdu, discussed the performance of Tenth and Blake’s craft brands, as well as a recently launched scholarship fund for Black, Indigenous, people of color and LGBTQ students looking to enter the craft brewing industry.

Evil Genius Beer Company and Miller High Life announce they have teamed up to release a brand-new collaboration brew, Brunch So Hard Orange and Mango IPA.

Philadelphia-based coffee roaster La Colombe has entered into an exclusive partnership with Molson Coors Beverage Company to distribute the brand’s ready-to-drink coffee products in the drug and convenience channels starting in 2021. Eventually, the companies plan to expand distribution over time to all channels via the Molson Coors network.

Molson Coors Beverage Company believes that it finally has a portfolio of brands to win in the hard seltzer segment, after announcing a multiyear partnership Tuesday that allows the company to use the Topo Chico trademark to produce, market and distribute a much-anticipated hard seltzer brand in the U.S.

Just 15 days after announcing a joint venture with Yuengling to distribute the Pennsylvania brewery’s beer west of the Mississippi River, Molson Coors today announced a deal with The Coca-Cola Company to manufacture, market and distribute Topo Chico Hard Seltzer in the U.S.

Molson Coors Beverage Company has taken a minority stake in ZenWTR, the sustainably packaged bottled water brand launched earlier this year by serial entrepreneur Lance Collins, the company announced today. Terms of the transaction were not disclosed.

Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.

The leaders of D.G. Yuengling & Sons Inc. and Molson Coors Beverage Company say the smuggling of beer is alive and well. “Just as is the case with a certain brand out of Golden, Colorado, more than a few people have smuggled Yuengling across state lines in the trunk of their car,” Molson Coors CEO Gavin Hattersley said, drawing a comparison to the demand for Coors beer in the 1970s.

Two of the largest beer manufacturers in the U.S. are linking up. Molson Coors Beverage Company and D.G. Yuengling & Son announced today a joint venture and long-term brewing partnership to expand distribution of the Pottsville, Pennsylvania-headquartered brewery’s beer beyond East Coast markets.

Detroit’s Atwater Brewery announced that its fruit-forward IPA POG-O-LICIOUS has exceeded initial sales projections and as a result will remain on tap and on store shelves as the newest addition to the brewer’s year round craft beer portfolio.

Delivering on its promise to expand beyond alcoholic beverages into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.

Keystone Light is taking its annual Big Game Hunt to the next level with a brand-new mobile Augmented Reality experience.