Molson Coors Beverage Company

Molson Coors’ year-over-year (YoY) losses accelerated in Q2, as the company continues to tackle slowed momentum from its core beer brands. But declines have yet to sway the company away from its previously stated guidance for the full 2026 fiscal year (FY26).

The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.

In the latest installment of 3 Up, 3 Down, 3 Tier Beverages consultant Danelle Kosmal and analyst Devon Hevener share insights on industry growth and accompanying downward trends, including apple-flavored beer’s ascent.

James Watt’s second offer for BrewDog tops £30M; Atwater’s Grand Rapids taproom to shutter; Lost Abbey’s Monastery marks grand opening; Southern Glazer’s execs on being a ‘total beverage solution;’ Coors Light x Patrick Mahomes series continues; Molson Coors brings Italy’s wine window concept stateside for Peroni

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.

Allagash Launches Naturally Occurring Ad Campaign; Ballast Point Closes San Francisco Taproom; Battle of the Alcohol Bases: Can Consumers Tell the Difference?; Stock Watch at Halfway Point of 2026; Holidaily’s Sunny New Look

Atwater Brewery will soon be back in familiar hands. The Detroit, Michigan-based craft brewery’s former owner Mark Rieth has signed a “definitive agreement” to reacquire Atwater from Tilray Brands.

Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.

The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.

Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.

Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.

RNDC continues to unwind, so BevNET spirits editor Ferron Salniker joined the Brewbound Podcast to break down the latest. In addition to her analysis, the episode features conversations with Eco Beverages co-founder Anna Nadasdy and Russian River Brewing co-owner Natalie Cilurzo.

Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.