Vizzy Hard Seltzer, the first hard seltzer with antioxidant vitamin C, is dropping a NEW variety pack with four never-before-sipped flavor combinations you’re sure to obsess over: Papaya Passionfruit, Blackberry Lemon, Watermelon Strawberry and Raspberry Tangerine.

Atwater Brewery, Detroit’s hometown brewer, announced that an entirely new brew is being added to its 2021 release calendar.

Pointing to on-premise closures and capacity restraints due to the COVID-19 pandemic, Molson Coors Beverage Company posted net sales declines for both the full year and the fourth quarter of 2020.

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird.

Everything’s bigger in Texas and America’s oldest brewery is hoping that beer sales will be too. This fall, the Lone Star State will be the first new market to receive D.G. Yuengling & Son beer as part of the Pennsylvania brewery’s joint venture (JV) with Molson Coors Beverage Company, the companies announced in a press release.

Beer giant Molson Coors is continuing its push into non-alcoholic beverage categories with the U.S. launch of Veryvell, a line of sparkling CBD-infused drinks available exclusively in Colorado.

As it continues to develop new non-alcoholic brands in a myriad of categories, the Molson Coors Beverage Company announced today that it will enter the energy space with ZOA, a new better-for-you energy drink co-founded by actor Dwayne “The Rock” Johnson.

Combining the trailblazing history of Bulleit Frontier Whiskey with the boldness of Revolver Brewing Company, the whiskey and beer brands have teamed up to reimagine one of the very first Revolver beer recipes—Hey Porter—by aging it in Bulleit Bourbon barrels to create perfection.

Molson Coors Beverage Company is further solidifying its relationship with L.A. Libations by investing in Arriba, a brand of michelada mixers operated by the California-based incubator.

Molson Coors Beverage Company will begin distributing offerings from Eugene, Oregon-based Hop Valley Brewing east in 2021, as the company’s Tenth and Blake craft division takes the brand national in the new year.

An early morning fire Wednesday at San Diego-based South Park Brewing Company and Hamilton’s Tavern caused around $1 million in damage to the businesses; Tulsa-based Osage Casinos is cutting ties with Allen, Texas-based Nine Band Brewing Company after the brewery’s founder was arrested on homicide and federal fraud charges; and more news items.