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Boston Beer Company - Samuel Adams

Boston · MA · Production - Regional

Brewery news

Brew Talks GABF 2019: Sam Calagione Discusses Dogfish Head-Boston Beer Merger

Dogfish Head co-founder Sam Calagione shared how the first 149 days of his company’s merger with the Boston Beer Company was progressing during Brewbound’s final Brew Talk meetup of 2019. Calagione pointed to goals of brand longevity and growth outside Dogfish Head’s homebase of the Mid-Atlantic region as the reasons for forming a business partnership… Read more »

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020

Angel City Beer Releases Do Not Reply All Hazy IPA

We’ve all been there. You hit the reply all button haphazardly, and hit send on a one-word email back to the company of… 2000. To truly celebrate the embarrassment and attempt to end this office faux paux, Angel City Brewery will introduce Do Not Reply All Hazy IPA to the bars, restaurants and retailers in the greater LA area this month.

Wrapping up the 2019 Great American Beer Festival

About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Dogfish Head Nears National Distribution; Adds 45th State, Mississippi

Dogfish Head Craft Brewery is just five states away from completing national distribution. The Milton, Delaware-based craft brewery, which merged with Boston Beer Company earlier this year, announced Monday the addition of its 45th state — Mississippi — via Capital City Beverages.

Boston Beer Launches Truly Hard Seltzer Ads Featuring Comedian Keegan-Michael Key

Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.

Boston Beer Company Depletions, Shipments Up 17 Percent in Q2

Boston Beer Company reported second-quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) growth of 17 percent, according to financial results issued after the end of trading today. Through the first 26 weeks of 2019, Boston Beer’s depletions (+15 percent) and shipments (+23 percent) are up due to its Truly Hard Seltzer and Twisted Tea brands.