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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
Brew Talks GABF 2019: Sam Calagione Discusses Dogfish Head-Boston Beer Merger
Dogfish Head co-founder Sam Calagione shared how the first 149 days of his company’s merger with the Boston Beer Company was progressing during Brewbound’s final Brew Talk meetup of 2019. Calagione pointed to goals of brand longevity and growth outside Dogfish Head’s homebase of the Mid-Atlantic region as the reasons for forming a business partnership… Read more »

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020
Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020
Dogfish Head Announces Artist Collaboration for 2019-2020 Off-Centered Art Series, Return of 75 Minute IPA
With the unveiling of 75 Minute IPA’s new look, Dogfish Head Craft Brewery introduces Dan Stiles as its collaborating artist for the 2019-2020 Off-Centered Art Series, an annual collection of four beers that personifies the creative expression at the intersection of ales and art.
Boston Beer Company Announces 2019 Release of Samuel Adams Utopias
The brewers at Samuel Adams announced the upcoming release of the eleventh batch of their highly sought after, barrel-aged extreme beer, Samuel Adams Utopias.
Angel City Beer Releases Do Not Reply All Hazy IPA
We’ve all been there. You hit the reply all button haphazardly, and hit send on a one-word email back to the company of… 2000. To truly celebrate the embarrassment and attempt to end this office faux paux, Angel City Brewery will introduce Do Not Reply All Hazy IPA to the bars, restaurants and retailers in the greater LA area this month.

Wrapping up the 2019 Great American Beer Festival
About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.
Dogfish Head Releases Suddenly Comfy Imperial Cream Ale and Alternate Takes: Volume 2
Dogfish Head Craft Brewery and Dogfish Head Distilling Co. keep the spirit of off-centered innovation going with the release of two epic, new offerings –Suddenly Comfy, an imperial cream ale reminiscent of freshly-baked apple pie, andAlternate Takes: Volume 2, Whiskey Finished in Palo Santo Marron Ale Barrels.

NBWA Annual Convention: Boston Beer’s Jim Koch on How to Grow the Beer Category
“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.
Coney Island Brewery and USA Network Introduce fsociety IPA
USA Network has partnered with local Coney Island Brewery to create a beer to celebrate the fourth and final season of the award-winning series, MR. ROBOT.

Dogfish Head Nears National Distribution; Adds 45th State, Mississippi
Dogfish Head Craft Brewery is just five states away from completing national distribution. The Milton, Delaware-based craft brewery, which merged with Boston Beer Company earlier this year, announced Monday the addition of its 45th state — Mississippi — via Capital City Beverages.

Boston Beer Launches Truly Hard Seltzer Ads Featuring Comedian Keegan-Michael Key
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.

Last Call: Angry Orchard Security Accused of Racial Profiling; June US Beer Shipments Decline
In this week’s Last Call: Angry Orchard’s security is accused of racial profiling; June U.S. beer shipments decline; Peter Coors calls for government to intervene on aluminum pricing in op-ed; Facebook imposes new alcohol restrictions; and more news.

Boston Beer Company to Launch National Ad Campaign for Truly Hard Seltzer
Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.

Boston Beer Company Depletions, Shipments Up 17 Percent in Q2
Boston Beer Company reported second-quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) growth of 17 percent, according to financial results issued after the end of trading today. Through the first 26 weeks of 2019, Boston Beer’s depletions (+15 percent) and shipments (+23 percent) are up due to its Truly Hard Seltzer and Twisted Tea brands.