Boston Beer Company - Samuel Adams

As any bev-alc professional will tell you – nothing moves product like associating it with the end of a marriage. Or at least that’s my guess as to the pitch in the Twisted Tea marketing meeting for its end-of-summer sales push. The marketing group at Twisted Tea took the phenomenon of divorce filings increasing at the end of summer and thought “How has no one ever used this to sell FMBs?!”

Hard cider has continued to post year-over-year (YoY) growth this year despite bev-alc’s Q2 slowdown, as both regional and national brands have found gains, according to new data from 3 Tier Beverages.

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.

Boston Beer Company and two former sales representatives have reached a settlement in a lawsuit over the company’s use of non-compete agreements, according to a court order filed Monday.

Washington, D.C.-based Soul Mega has won the 15th annual Samuel Adams Brewing the American Dream (BTAD) Brewing and Business Experienceship, Boston Beer Company announced Tuesday.

As the FIFA World Cup enters its second week at host cities across North America, craft breweries’ experiences are mixed. The globe’s most-watched sporting event rolled into 11 U.S. cities last week, bringing millions of international travelers and providing craft breweries in host cities with an opportunity for a much-needed boost to kick off the summer.

Sam Calagione is in a creative groove. The Dogfish Head co-founder is on the verge of releasing a collaboration full-proof whiskey in collaboration with Rolling Stone magazine. He recently wrote a column for the magazine on the 1976 overlap of punk, hip-hop and craft beer. And his 31-year-old craft brewery finished Q1 up, still trucking behind its Grateful Dead collaboration beers and spirits-based canned cocktails.

Boston Beer Company claims it didn’t receive a “fair trial” due to “errors” throughout its breach of contract case with Ardagh Metal Group, which last month received a $175.5 million jury award, plus millions in pre-judgment interest.

A U.S. District Court has entered a $175.5 million amended final judgment – plus $15.5 million in pre-judgment interest – against Boston Beer Company for allegedly failing to purchase contracted minimums of aluminum cans from Ardagh Metal Packaging USA between 2021 and 2025, according to a June 1 8K filed by Boston Beer.

Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.

The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.

Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.