Boston Beer Company - Samuel Adams

PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.

Dogfish Head is looking to extend its long, strange trip back to growth in 2026. Following the launch of Grateful Dead Juicy Pale Ale last year – which helped return Dogfish Head to growth – the Boston Beer Company-owned craft brewery is leaning even further into its partnership with the Grateful Dead and releasing a “Volume 2” collaboration: Citrus Daydream Lager.

Boston Beer Company has closed out another year in a state of contraction, according to fiscal year 2025 (FY25) data shared today by the company.

Boston Beer Company’s top executives are receiving 3% raises, plus bonuses for 2025 performance, according to an 8-K filed Tuesday with the U.S. Securities and Exchanges Commission. Those bonuses are on the lower end of the 3% to 8% bonus range allocated by Boston Beer at the start of 2025.

Boston Beer Company CMO Lesya Lysyj will step down from her role, effective March 6, according to an 8-K filing with the U.S. Securities and Exchange Commission.

Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’

Convenience store retailers offered an optimistic outlook on 2026 beverage sales in Goldman Sachs’ Q4 Beverage Bytes retailer survey, which represents roughly 28% of the c-store channel (around 42,000 retail locations).

A pair of Nashville breweries are linking up. Jackalope Brewing has struck a deal to acquire Black Abbey Brewing. Under Jackalope’s stewardship, “Black Abbey’s distinct brewing identity and well-loved beers” will live on, according to the announcement.

It may be time for beer to finally address its pricing issues. That was one of the main takeaways from Day 1 of the Beer, Wine and Spirits Summit Sunday, hosted by Beer Business Daily and Wine & Spirits Business Daily in Coronado, California.

Monday Night Brewing (MNB) co-founder and CEO Jeff Heck has stepped down from his c-suite role, passing the baton to fellow co-founder Joel Iverson, he announced on LinkedIn this week.

Constellation Brands Layoffs at Rochester HQ; Monster Q3 Alcohol Net Sales -17%; Samuel Adams Adds Winter White Ale, First New Winter Seasonal in 30 Years; Athletic, Vans Warped Tour Debut Collaboration; Pair Your Market Basket Sub with a MB Lager; Parting Shot: Rainier Jubilee Cans Return.

Boston Beer’s transformation from a craft brewer to an adult beverage company, which began in earnest about a decade ago, is looking like an even better bet as traditional beer’s declines outpace those of the beyond beer segment.

Boston Beer Company’s third-quarter shipments (sales to wholesalers) and depletions (sales to retailers) declined 13.7% and 3%, respectively, the company shared today.

Boston Beer Company’s chief supply chain officer (CSCO) Phil Hodges has been promoted to chief operating officer, effective immediately, the company announced after market close Monday with a press release, and 8-K filing with the U.S. Securities and Exchange Commission.