Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.
- PARENT BREWERY
- Boston Beer Company - Samuel Adams
- BREWERY TYPE
- Production - Regional
One Design Center Place
Boston, MA 02210 United States
- The cider makers at Angry Orchard have been experimenting with apple varieties, ingredients and processes to develop hard cider recipes for more than 20 years. The cider makers have travelled the world to find the best apples for cider making and chose specific varieties – like French bittersweet apples from Normandy, culinary apples from Italy and the Pacific Northwest U.S. based on each cider's desired flavor profile. In fall 2015, Angry Orchard opened a new home for research and development on a historic 60-acre apple orchard in the Walden, NY. There, the cider makers will continue to drive experimentation at the Innovation Cider House, and drinkers are welcome to visit for samples of exclusive ciders made on-site. Despite the recent growth of hard cider in the US, the category is still small and relatively unknown. Angry Orchard is committed to drinker education and awareness-building to help grow the category for all craft cider makers. Angry Orchard makes a variety of year-round craft cider styles, including Angry Orchard Crisp Apple, a crisp and refreshing fruit-forward cider that blends the sweetness of culinary apples with dryness and bright acidity from bittersweet apples for a balanced flavor profile. Angry Orchard also makes The Cider House Collection specialty ciders, as well as a variety of seasonal ciders.
- ANNUAL PRODUCTION
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In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut through the noise.
At the National Beer Wholesalers Association meeting in September, Nielsen vice president Danny Brager delivered a simple message to attendees who stopped by his early morning breakout session: Cider is back. According to data from the firm, off-premise sales of hard cider were up 6 percent over the 52-week period ending on August 11. But if you look at the most recent 26-week period, also ending August 11, category-wide sales were up 13 percent.
Angry Orchard has launched Understood in Motion 03, a new collaboration cider created with distinguished U.K. Cider Maker Tom Oliver of Oliver’s Cider and Perry.
America’s most popular hard cider maker Angry Orchard today announced its sponsorship of the 144th Kentucky Derby presented by Woodford Reserve, North America’s oldest continuously held sporting event. At the Derby, Angry Orchard will feature its newest hard cider innovation Angry Orchard Rosé as the Derby’s official hard cider.
Boston Beer Company has named Caitlin Braam, who departed Seattle Cider Company and Two Beers Brewing as president last August, as a “brand strategist” for its Angry Orchard Hard Cider line. “Cider is my passion and this is an incredible opportunity for me to help grow awareness of the cider industry overall, as well as have a bigger impact within the cider community,” Braam told Brewbound.
Angry Orchard announces the release of Angry Orchard Pear, a delicately crafted fruit cider made with apples and pears.
East coast meets west coast with Understood in Motion 02, a collaboration between Angry Orchard Hard Cider (Walden, NY), America’s leading cider maker, and E.Z. Orchards Cidre (Salem, OR), expert cider apple orchardists. This new cider was born of two American cider makers’ shared commitment to raising awareness of the cider industry, as well as their friendship and appreciation for apples.
Today, the cider makers at Angry Orchard announced the national release of its new seasonal hard cider Angry Orchard Tapped Maple, available now through April.
Angry Orchard and Eden Specialty Cider today announced the release of Understood in Motion 01, a new collaboration cider born of friendship among two Northeast cider makers, as well as a shared commitment to raising awareness of the American cider industry. This cider is Angry Orchard’s first American collaboration. Additional Understood in Motionciders, named for the motion of apple harvest and the cider making process, are already in the works for next year.
Angry Orchard today announced the introduction of Easy Apple, the newest less sweet, easy-drinking cider from the leading U.S. cider maker1. Easy Apple offers drinkers a refreshing hard cider option in the Angry Orchard core collection that’s both lower in calories and sessionable. The cider will be introduced in 6-packs in select states beginning in August 2016, including: Washington state, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple will also be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack.
Angry Orchard today announced the release of its new year-round specialty hard cider, Walden Hollow. This is the first cider from Angry Orchard to be made exclusively with apple varieties from New York State, including varieties from last year’s harvest at the Angry Orchard in New York’s Hudson Valley, and heirloom apples from other local orchards.
The cider makers at Angry Orchard today announced national availability of their latest project, the Orchard’s Edge series. The first two hard ciders in the series – Knotty Pear and The Old Fashioned – hit shelves this month. This new series is inspired by unexpected ingredients and aging processes the cider makers have been working on at Angry Orchard’s new Innovation Cider House on its orchard in Walden, New York.
Angry Orchard today announced the national release of its newest hard cider, Angry Orchard Stone Dry, the driest style in its core collection. Traditional English dry ciders have been around for centuries and are a cultural mainstay in the UK, where cider overall is very well-established. The cider makers at Angry Orchard were inspired by these ciders and developed the recipe for Stone Dry as an American interpretation of this classic style.
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Year Round Beers
|Orchard's Edge The Old Fashioned||Cider|
|Orchard's Edge Knotty Pear||Cider|
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