Angry Orchard Cider Company

Why are so many ghouls chilling in the coldbox this year? Beer companies see an opportunity to carve a piece of Halloween for themselves.

Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from River Barrel Distributing, Go Brewing, Angry Orchard and others.

Halloween’s Michael Myers is joining New Belgium’s skeleton mascot on cans of Slasher IPA. Meanwhile, Scream’s Ghost Face killer is lurking on Boston Beer Company’s Angry Orchard. And Neshaminy Creek is bringing its own Slasher Sampler mix pack to the party.

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

Jon London has returned to Boston Beer Company as brand director of Angry Orchard, the hard cider brand he helped launch more than a decade ago.

Just in time for spooky season, Angry Orchard, the nation’s leading cider maker,1 is launching limited-edition mini kegs for Halloween filled with a seasonally inspired hard cider that you can typically only enjoy at the brand’s Orchard in New York’s Hudson Valley.

After the Firestone Walker Invitational Beer Fest was canceled for the second consecutive year due to the COVID-19 pandemic, brewmaster Matt Brynildson was inspired to finally pull the trigger on his goal of creating a special release bottle club at the Paso Robles, California-headquartered craft brewery.

Angry Orchard, the nation’s leading hard cider maker1, today announced the launch of Angry Orchard Peach Mango and Angry Orchard Strawberry, two new refreshingly delicious hard fruit ciders made with real fruit and bursting with flavor.

A number of members of Anheuser-Busch InBev’s corporate affairs team have left the company since early 2019. Cider strategist Caitlin Braam parts ways with Angry Orchard. Beverage operations manager Jonny Stringer departs CraftWorks.

Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.

Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.

In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut through the noise.

At the National Beer Wholesalers Association meeting in September, Nielsen vice president Danny Brager delivered a simple message to attendees who stopped by his early morning breakout session: Cider is back. According to data from the firm, off-premise sales of hard cider were up 6 percent over the 52-week period ending on August 11. But if you look at the most recent 26-week period, also ending August 11, category-wide sales were up 13 percent.

Angry Orchard has launched Understood in Motion 03, a new collaboration cider created with distinguished U.K. Cider Maker Tom Oliver of Oliver’s Cider and Perry.