During Boston Beer Company’s annual Great American Beer Festival breakfast, founder Jim Koch unveiled a new series of Samuel Adams ads and announced a new grant program that will give $1 million to early stage food and beverage companies. Koch said the new series of folksy ads, which highlight hop selection in Germany for Samuel Adams’ flagship Boston Lager, focus on “craftsmanship” and “artisanal values.” The ads end with the tagline: “Brewed inefficiently since 1984.”
- BREWERY TYPE
- Production - Regional
One Design Center Place
Boston, MA 02210 United States
- The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and today brews more than 60 styles of Samuel Adams beer. The company's portfolio of brands also includes Angry Orchard Hard Cider, Twisted Tea, and Truly Spiked & Sparkling. It also makes and markets the Traveler Beer, Angel City, Concrete Beach, and Coney Island brands, which are overseen by A&S Brewing, the company's craft beer incubator.
- ANNUAL PRODUCTION
• Angry Orchard Cider Company
• Samuel Adams
• The House of Shandy Beer Company
• Twisted Tea Company
• Boston Beer Company - Breinigsville
- DO YOU WORK FOR THIS BREWERY?
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Surging freight costs, a shortage of long-haul truck drivers and new laws restricting the number of hours that drivers can be on the road are cutting into profits of beer companies and other major corporations throughout the United States. Although increased transportation costs are affecting all consumer goods industries, Beer Institute chief economist Michael Uhrich told Brewbound that they’re disproportionately affecting the beer industry because the vast majority of beer sold domestically is shipped. Last year, beer companies shipped 2.9 billion cases of beer, according to the National Beer Wholesalers Association.
Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.
In this week’s edition of Last Call: Boston Beer founder Jim Koch dines with President Trump; Buffalo Wild Wings considers sports betting; Interior Secretary Ryan Zinke’s ties to a Montana brewery project come under scrutiny; a federal appeals court rejects a challenge to the MegaBrew merger; and more news.
A month after a bipartisan group of Congressional members called on the Department of Justice (DOJ) to investigate potential irregularities in the aluminum market, Platts, the group responsible for helping set the price of the metal purchased by thousands of U.S. beer companies, has vowed to offer greater transparency into current price assessments. Platts, which is owned by Standard & Poor’s and bills itself as “the leading independent provider of information and benchmark prices for the commodities and energy markets,” last week announced that it would begin publishing alternative pricing for non-tariffed aluminum and domestically available scrap, starting August 1.
Angel City to release Double IPA on August 6.
Though rosé wine has reached pop culture lexicon status, so has the wellness craze around balance. According to a recent survey of over 1,400 alcohol beverage drinkers, conducted online by The Harris Poll on behalf of Truly Spiked & Sparkling, half of alcohol beverage drinkers (50%) wish there was a healthier alternative for rosé wine. This summer, Truly Spiked & Sparkling is giving drinkers a new way to rosé with the debut of its newest style: Truly Rosé, a rosy-hued spiked sparkling water inspired by rosé wine with 100 calories and 1g of sugars.
Boston Beer Company’s return to growth continued for a second consecutive quarter. The company — which makes the Samuel Adams, Angry Orchard, Twisted Tea, and Truly Spiked & Sparkling products — yesterday reported its second-quarter earnings results, which were highlighted by a 10.2 percent increase in net revenue to $273.1 million. For the 26-week period ending June 30, Boston Beer’s net revenue was up 13.2 percent, to $463.6 million.
Boston Beer Company chief marketing officer Jon Potter will depart the country’s second-largest craft brewery at the end of the month, the company disclosed in an SEC filing issued yesterday. Potter, who joined the beer, cider and flavored malt beverage producer in August 2016, is credited with engineering the company’s “Fill Your Glass” advertising campaign that debuted during last year’s Major League Baseball World Series.
Angel City Brewery will release Avocado Ale in 4-packs of 16 oz. cans on Friday, August 10th.
Traveler Beer Company is expanding their all-star line-up of refreshing wheat ales – announcing the launch of brand-new Fuzzy Traveler® Peach Shandy. A juicy, sessionable ale, Fuzzy Traveler will be available year-round in select markets across the Midwest, Mid-Atlantic, and New England, in both 6-packs of cans, as well as on draft in select markets starting in July, just in time to relieve those sweltering midsummer days.
U.S. beer dollar sales increased 4.1 percent as volume sales grew 2.1 percent through the four weeks ending May 20, according to retail data provider IRI Worldwide.
In this week’s Last Call: Stone Brewing files an injunction against MillerCoors and terminates its sponsorship deal with NOFX; the New York state Liquor Authority fines Boston Beer for unregistered products; Good City Brewing announces plans for second brewery near Milwaukee Bucks’ new arena; and more news.
Boston Beer Company has returned to growth. The company — which makes the Samuel Adams, Angry Orchard, Twisted Tea, and Truly Spiked & Sparkling products — today reported its first-quarter 2018 earnings, which were highlighted by double-digit revenue and shipment growth.
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Year Round Beers
|Dunkelweizen||Dark American Wheat Ale or Lager with Yeast|
|Coffee Pale Ale||Coffee-Flavored Beer|
|Black Lager||Dark American Wheat Ale or Lager with Yeast|
|Coffee Black Lager||Lager|
|Old Fezziwig Ale||Ale|
|Summer Ale||Wheat Ale|
|Ella Blanc IPL (2017)|
|Winter Lager (2016) 12 fl oz||Lager|
|Old Fezziwig Ale (2016) 12 fl oz||Ale|
|Hopflake White IPA||IPA|
|White Christmas-12 fl oz||Unknown|
|Toasted Caramel Bock||Lager|
|Summer Ale - Can (2016)||Ale|
|Ella Blanc IPL (Adventures in Lager)||Lager|
|Double Bock (Adventures in Lager)||Doppelbock|
|Double Black (Adventures in Lager)||Bock|
|Rebel Cascade IPA||IPA|
|Brewing the American Dream - Desert Kaleidoscope IPA||IPA|
|Brewing the American Dream - Time Hop Porter||Porter|
|Brewing the American Dream - Three Ninety Bock||Bock|
|Brewing the American Dream - Tea Party Saison||Saison|
|Brewing the American Dream - Oats McGoats Stout||Stout|
|Bugs & Berries||Fruit Beer|
|Heaven or Helles|
|Got to Gose||German-Style Leichtes Weizen/Weissbier|
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