Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
- BREWERY TYPE
- Production - Regional
One Design Center Place
Boston, MA 02210 United States
- The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and today brews more than 60 styles of Samuel Adams beer. The company's portfolio of brands also includes Angry Orchard Hard Cider, Twisted Tea, and Truly Spiked & Sparkling. It also makes and markets the Traveler Beer, Angel City, Concrete Beach, and Coney Island brands, which are overseen by A&S Brewing, the company's craft beer incubator.
- ANNUAL PRODUCTION
• Angry Orchard Cider Company
• Marathon Brewing Company
• Samuel Adams
• The House of Shandy Beer Company
• Twisted Tea Company
• Boston Beer Company - Breinigsville
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In this week’s Last Call: Angry Orchard’s security is accused of racial profiling; June U.S. beer shipments decline; Peter Coors calls for government to intervene on aluminum pricing in op-ed; Facebook imposes new alcohol restrictions; and more news.
Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.
Boston Beer Company reported second-quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) growth of 17 percent, according to financial results issued after the end of trading today. Through the first 26 weeks of 2019, Boston Beer’s depletions (+15 percent) and shipments (+23 percent) are up due to its Truly Hard Seltzer and Twisted Tea brands.
The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.
The nearly decade-long debate over Massachusetts’ controversial franchise laws resumed Monday, as the state’s craft brewers and beer wholesalers packed a meeting of the Joint Committee on Consumer Protection and Professional Licensure. Brewers and wholesalers remain divided on how to reform strict franchise laws, which brewers claim lock their businesses into nearly unbreakable relationships with wholesalers. Each side presented revised proposals, which they argued would benefit each other.
Arlington Capital Advisors, LLC, a leading consumer-focused investment bank, announced today that its principals acted as lead financial advisors to Dogfish Head Craft Brewery, Inc. in its merger with The Boston Beer Company, Inc. (NYSE: SAM), which closed on July 3, 2019.
In this week’s edition of Last Call: Smuttynose and Hop Valley shuffle executives; Boston Beer and Dogfish Head’s merger closes; Deschutes Brewery adds distribution in Indiana, New Jersey; Reyes Holdings sells Reinhart Foodservice for $2 billion; and more news.
A bevy of new advertisements for one of Boston Beer Company’s core Samuel Adams beers, Sam ’76, hit the brewery’s YouTube channel today. The commercials, which carry the tagline “I can taste my beer,” feature drinkers “finally” discovering taste in their beverage.
In this week’s edition of Last Call: There Colorado breweries are set to close; Sierra Nevada asks breweries to honor their Camp Fire pledges; U.S. beer shipments decline in April; Boston Beer delays its downtown Boston taproom opening; and more news.
Calfornia’s sweetest season kicks off in April, and Angel City is letting those strawberries shine, with their limited-release Strawberry Gose. Starting this Wednesday, May 15, 6-packs of 12 oz. cans will be available from the brewery and on-tap around town at select bars and restaurants.
In this week’s edition of Last Call: Brewers Association CEO Bob Pease weighs in on the Boston Beer-Dogfish Head deal; Rob Tod wins a James Beard award; Bell’s and Loveland head to arbitration; the Texas Senate strips to-go-sales amendment from a bill; and more industry news.
Eight years ago, Dogfish Head and Boston Beer Company teamed up to brew a collaboration beer for the annual SAVOR craft beer and food pairing experience. Today, the two companies announced the signing of a definitive merger agreement valued at about $300 million. The deal is expected to close in the second quarter. As part of the transaction, Dogfish Head co-founders Sam and Mariah Calagione will receive about 406,000 shares of Boston Beer stock (NYSE: SAM), valued at $314.60 per share, making them the largest non-institutional shareholders in the company, behind Boston Beer founder Jim Koch.
For the third consecutive year, Pennsylvania produced more craft beer than any other state in the nation, Brewers Association chief economist Bart Watson shared during the Brewers of Pennsylvania’s annual Meeting of the Malts gathering in Hershey, Pennsylvania.
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Year Round Beers
|Samuel Ale 2019||Ale|
|Chocolate Bock 2018||Bock|
|Holiday Porter 2018||Porter|
|Sam '76 12oz|
|Red Seat IPA||IPA|
|Dunkelweizen||Dark American Wheat Ale or Lager with Yeast|
|Coffee Pale Ale||Coffee-Flavored Beer|
|Black Lager||Dark American Wheat Ale or Lager with Yeast|
|Coffee Black Lager||Lager|
|Old Fezziwig Ale||Ale|
|Summer Ale||Wheat Ale|
|Ella Blanc IPL (2017)|
|Winter Lager (2016) 12 fl oz||Lager|
|Old Fezziwig Ale (2016) 12 fl oz||Ale|
|Hopflake White IPA||IPA|
|White Christmas-12 fl oz||Unknown|
|Toasted Caramel Bock||Lager|
|Summer Ale - Can (2016)||Ale|
|Ella Blanc IPL (Adventures in Lager)||Lager|
|Double Bock (Adventures in Lager)||Doppelbock|
|Double Black (Adventures in Lager)||Bock|
|Rebel Cascade IPA||IPA|
|Black & Gold||Lager|
|Cold Snap 2019||Ale|
|Brewing the American Dream - Desert Kaleidoscope IPA||IPA|
|Brewing the American Dream - Time Hop Porter||Porter|
|Brewing the American Dream - Three Ninety Bock||Bock|
|Brewing the American Dream - Tea Party Saison||Saison|
|Brewing the American Dream - Oats McGoats Stout||Stout|
|Bugs & Berries||Fruit Beer|
|Heaven or Helles|
|Got to Gose||German-Style Leichtes Weizen/Weissbier|
|No events to display.|
6/5/2019 -- Boston, MA
Samuel Adams Pride Week Love Conquers Ale Beer Garden Takeover
|Tap Takeover||Boston, MA|
5/27/2019 -- Boston, MA
Sam Adams Red Sox Pre-Game Tour & Trolley
5/23/2019 -- Boston, MA
Sam & a Snack: Double Bock Limited Release
|Beer Release||Boston, MA|
5/11/2019 -- Boston, MA
Mango Guava IPA & Boysenberry KMF Gose Tasting
|Beer Release||Boston, MA|