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Boston Beer Company - Samuel Adams

Boston · MA · Production - Regional

Brewery news

Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week

The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year. Hard seltzer was largely responsible for driving the nearly 5 percent growth this Independence Day, accelerating sales 147 percent, Nielsen reported.

Massachusetts’ Franchise Reform Debate Resumes

The nearly decade-long debate over Massachusetts’ controversial franchise laws resumed Monday, as the state’s craft brewers and beer wholesalers packed a meeting of the Joint Committee on Consumer Protection and Professional Licensure. Brewers and wholesalers remain divided on how to reform strict franchise laws, which brewers claim lock their businesses into nearly unbreakable relationships with wholesalers. Each side presented revised proposals, which they argued would benefit each other.

Boston Beer Company Creates New Ads for Samuel Adams Sam ‘76

A bevy of new advertisements for one of Boston Beer Company’s core Samuel Adams beers, Sam ’76, hit the brewery’s YouTube channel today. The commercials, which carry the tagline “I can taste my beer,” feature drinkers “finally” discovering taste in their beverage.

Angel City Brewery Releases Strawberry Gose

Calfornia’s sweetest season kicks off in April, and Angel City is letting those strawberries shine, with their limited-release Strawberry Gose. Starting this Wednesday, May 15, 6-packs of 12 oz. cans will be available from the brewery and on-tap around town at select bars and restaurants.

Boston Beer Company and Dogfish Head Agree to Merge in $300 Million Deal

Eight years ago, Dogfish Head and Boston Beer Company teamed up to brew a collaboration beer for the annual SAVOR craft beer and food pairing experience. Today, the two companies announced the signing of a definitive merger agreement valued at about $300 million. The deal is expected to close in the second quarter. As part of the transaction, Dogfish Head co-founders Sam and Mariah Calagione will receive about 406,000 shares of Boston Beer stock (NYSE: SAM), valued at $314.60 per share, making them the largest non-institutional shareholders in the company, behind Boston Beer founder Jim Koch.

Boston Beer Loads Up Wholesalers with Truly for the Summer

Boston Beer Company’s first-quarter shipments increased 32.5 percent, to a record 1.1 million barrels, in an effort to supply its wholesalers with about six weeks of Truly Hard Seltzer ahead of the summer selling season.

Boston Beer Releases Reformulated Samuel Adams Summer Ale

The brewers at Samuel Adams today announce the release of a new recipe for Summer Ale – the first recipe change in twenty-three years. The new Summer Ale has all the flavor drinkers know and love with a boosted citrus profile and scaled back earthy, spice note for a lighter and brighter taste.