Boston Beer Company - Samuel Adams

Bee Pollen. Quinoa. Pink Himalayan sea salt. You wouldn’t ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more “functional” offerings as they look to appeal to consumers seeking healthier alcohol options. It’s a new approach for a growing number of craft breweries, who for years have churned out calorie-dense, barrel-aged stouts, and high-octane IPAs.

In a crowded beer marketplace, a quality product, vivid packaging or an active social media presence often are not enough for a company to capture consumers’ attention. Now more than ever, both established companies and early-stage craft breweries are turning to new technology to help them cut through the noise.

After an eight-month search, the Boston Beer Company has identified its next chief marketing officer. The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO.

For just the third time in the 35-year history of the Boston Beer Company, a woman has been appointed to the brewery’s board of directors. The country’s second largest craft beer producer, as ranked by trade group the Brewers Association, today announced that Uber, Inc. regional general manager Meghan Joyce has been named to the company’s board.

Today, Marathon Brewing, a new endeavor from The Boston Beer Company, announces the launch of 26.2 Brew. The golden, hazy ale offers athletes a reward for their hard work that tastes as satisfying as their accomplishments feel. Brewed with Himalayan sea salt and coriander, 26.2 Brew provides drinkers a crisp body and refreshing finish with 4.0% ABV, 9g carbs and only 120 calories.

Boston Beer Company officially returned to growth in 2018. The nation’s second largest craft beer company — which makes Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer, among other offerings — posted double-digit growth in depletions, shipments and sales last year, according to an earnings report released Wednesday.

In this week’s edition of Last Call: Alvarez & Marsal reaches an agreement to sell DME Group’s main business; lawmakers threaten to limit dates for Boston beer gardens; and the U.S. House introduces the Craft Beverage Modernization and Tax Reform Act.

When beer lovers visit Angel City Brewery or pick up a pack at their favorite store this spring, they’ll find cans with a new design, developed by Studio Number One (SNO), the creative agency founded by artist, activist, and graphic designer Shepard Fairey.

Sunday’s Super Bowl matchup between the New England Patriots and Los Angeles Rams will mark Anheuser-Busch InBev’s biggest ever bet made on the big game.

Sales of beer, cider and flavored malt beverages topped $38.2 billion in 2018, according to market research firm Nielsen, which tracks category-wide sales at major off-premise retailers.

Total U.S. beer dollar sales grew to more than $35 billion in 2018, according to retail data provider IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 1.8 percent increase in beer dollar sales, despite a 0.3 percent decline in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 30.

Coney Island Brewery is launching Mermaid Pilsner in parts of the Mid-Atlantic Region, including Washington, DC, Arlington, VA, Baltimore, MD, Albany, NY, Northern New Jersey, and beyond.

At the National Beer Wholesalers Association meeting in September, Nielsen vice president Danny Brager delivered a simple message to attendees who stopped by his early morning breakout session: Cider is back. According to data from the firm, off-premise sales of hard cider were up 6 percent over the 52-week period ending on August 11. But if you look at the most recent 26-week period, also ending August 11, category-wide sales were up 13 percent.

To kick-off the holiday season, Angel City Brewery transforms a beloved holiday cookie into a boozy treat with Speculoos Cookie Beer.