News

Craft beer industry news.

Maltese Brewing Releases Signal One Challenge v2.0, Claims to be World’s Hottest Beer

Maltese Brewing Company today announced Signal One Challenge v2.0, a new beer laying claim to “World’s Hottest”. Signal One is Maltese’s flagship Pineapple IPA infused with 2 pounds of Carolina Reaper chiles (the world’s hottest peppers, according to Guinness) from Chattanooga Pepper Company per barrel, offering a new way for beer lovers and chile heads alike to see if they have what it takes to drink 10 ounces of 400,000+ Scoville Heat Unit elixir in 10 minutes, get their name and picture on the wall, and win an “I Survived the World’s Hottest Beer” t-shirt.

Vita Coco Introduces Coconut Hangover Alleviation Device for Smart Speakers

After winding down a year that continuously packed a physical and emotional punch, leading coconut water brand Vita Coco is here to save your New Year’s Day by giving consumers the hangover cure and fresh start they need. On National Hangover Day (January 1, 2021), Vita Coco is launching a Coconut Hangover Alleviation Device, otherwise known as C.H.A.D., the world’s first-ever AI hangover device available on Amazon Alexa and Google Home.

Say Goodbye to 2020 With Vizzy’s Remake of Vitamin C’s Graduation (Friends Forever)

We all know that 2020 is a year to remember (or forget), so Vizzy Hard Seltzer wants to help you kick it to the curb with the ultimate farewell song: Graduation 2020 (Worst Year Ever) – a light-hearted spin on Graduation (Friends Forever) by Vitamin C. That’s right, the first hard seltzer with antioxidant vitamin C and Vitamin C herself have recreated the 2000s karaoke classic so we can all graduate from 2020.

Vermont Craft Brewery, Zero Gravity Releases New Non Alcoholic Brand

We are thrilled to introduce Rescue Club IPA, a non-alcoholic beer of the highest quality born from New England’s craft brewing culture. This IPA is not like the non-alcoholic beers you’ve had before. We use a proprietary technique to deliver a beer that is free of alcohol but full of flavor. Offering you a non-alcoholic option that doesn’t sacrifice the refreshing hop character you crave.

Sierra Nevada Takes a Breather from Sufferfest

Sierra Nevada Takes a Breather from Sufferfest

Sierra Nevada is calling a time-out on Sufferfest, the athletic-inspired, better-for-you craft beer brand it acquired nearly two years ago. “As we enter 2021, we are pausing production to explore what’s next for Sufferfest Beer Company,” the company wrote on its website.

Eric Avery Named to Louisiana Craft Brewers Guild Board

Louisiana Craft Brewers Guild has appointed Eric Avery to the organization’s board of directors. Originally from Lake Charles, Eric Avery is the President of Crying Eagle Brewing Company.

Watch: Off-Premise Retail Opportunities in E-Commerce and Drug Stores

Watch: Off-Premise Retail Opportunities in E-Commerce and Drug Stores

After the COVID-19 pandemic shuttered bars and restaurants nationwide, consumers’ beer purchasing shifted to off-premise retailers. However, it wasn’t just the usual grocery and club stores that saw sales increase — among others, e-commerce, on-demand convenience delivery platform goPuff and drug store chain Walgreens have sold more beer in 2020.

Daily Servings of Alcohol for Men Remain at 2 in New USDA Dietary Guidelines

Daily Servings of Alcohol for Men Remain at 2 in New USDA Dietary Guidelines

Men can still enjoy two drinks per day without running afoul of the government’s nutritional guidelines. After being presented with research from the Dietary Guidelines Advisory Committee (DGAC) in July that suggested the daily alcohol allowance for men be cut in half, the U.S. Departments of Agriculture and Health and Human Services opted not to change the recommendation put forth in its 2020-2025 Dietary Guidelines for Americans (DGA), which was released today.

Heineken 0.0 Says Now You Can Celebrate Dry January With A Cold One

Resolutions that begin with Dry January are often void of beer drinking occasions. Not in 2021. By tapping into the increasingly popular observance, Heineken® 0.0 is the drink of choice for those who still want a refreshing brew but want to avoid the alcohol. To help further support consumers during their Dry January campaign, the brand will introduce Heineken® 0.0 12-pack cans in select markets during the month, with a national launch slated for March 2021.