After the COVID-19 pandemic shuttered bars and restaurants nationwide, consumers’ beer purchasing shifted to off-premise retailers.
However, it wasn’t just the usual grocery and club stores that saw sales increase — among others, e-commerce, on-demand convenience delivery platform goPuff and drug store chain Walgreens have sold more beer in 2020.
GoPuff director of alcohol Randy Ornstein and Walgreens beer category manager Christoper Camacho discussed their companies’ beer sales and portfolio strategies during the Brewbound Live business conference earlier this month.
“Since March, we’ve seen accelerated growth on our beer sales, as well as total alcohol sales, as well as total goPuff sales,” Ornstein said. “Our two leads within beer have been our hard and spiked, or ‘beyond beer’ segment, which has been our darling since we started selling beer, as well as craft beer, which has been a nice uptick for us.”
Watch all video content from Brewbound Live here.