Retail General Manager

Retail General Manager

Woburn Taproom

About Evergreen Collective

Evergreen Collective is responsible for a growing family of craft beverage brands, including Lone Pine Brewing and Lord Hobo Brewing. Our goal is to deliver innovative, high-quality craft beverages to passionate consumers, continually expanding our reach and fostering a sense of community around our brands. With strong roots in New England and rapid growth along the East Coast, we are dedicated to maintaining the unique identity of each brand within our collective.

We have ambitious goals and are investing in our product, equipment, and, most importantly, our people to achieve them. If you’re excited by the challenges of fast-paced growth and are eager to develop your skills, experience, and career in a dynamic environment, we encourage you to explore the opportunity detailed below.

Evergreen Collective is proud to be an equal opportunity employer. Our commitment to Diversity, Equity, Inclusion, and Belonging begins with the people we hire, and we are actively working to improve our organization and the craft brewing community every day.

Job Overview

The Retail General Manager is responsible for leading department-level taproom operations and ensuring the efficient, profitable, and world-class execution of all retail channels at Lord Hobo Brewing Company. This includes but is not limited to on-site alcohol service, food service, merchandise sales, to-go alcohol and food sales, online sales, and creating/promoting taproom events.

As a leader, the GM embodies the principles and promises of Lord Hobo, enabling their team to consistently deliver exceptional guest experiences while driving sustained growth in sales and profitability. Acting as a Brand Ambassador both inside and outside the taproom, the GM represents the company by presenting a clean and welcoming taproom, and acquiring new guests through innovative and eye-catching ways to share the Lord Hobo product with the broader community.

Representative Roles and Responsibilities

The GM must possess the skill and ability to influence behaviors. They must be a role model for all correct behaviors; leadership, hospitality, shift execution, administrative, and time management. They must constantly gather information from all sources available and follow up as necessary to ensure all staff members are learning and growing effectively in their respective areas of opportunity. Primary job duties will include managing all tasting room staff and operations, executing business and sales strategies with performance goals, working with vendors, ordering and reporting inventory, managing merchandise inventories, maintaining detailed records for analysis, evaluating sales and staff performance, and managing and training staff. 

Manage day-to-day operations:

• Ensure execution of world-class service, ambience, and customer experience/satisfaction
• Oversee floor operation & assist staff during busiest hours as needed
• Manage Full Staff Scheduling
• Inventory & Ordering of Bevs: Beer, Guest, Coffee, NA Bevs
• Daily cash handling, reporting, and drops with finance
• Repairs & Maintenance - maintenance & general cleanliness of taproom facilities. Suggestions/Requests to support scaling
• Menu Printing/Digital Updates
• Toast Maintenance, & manage pricing metrics
• Creation and delegation of sidework, closing procedures, and operational efficiencies
• Communication to the staff: specials, beer, reminders, etc.
• Serve as a Private Event liaison as needed
• Manage customer escalations & customer service outreach
• Planning, communication, and organization for events and other revenue-driving initiatives
• Attend weekly cross-departmental meetings, communicate needs
• Online Platform Management & Customer Service Response: Untappd, Google, Website
• Bi-weekly Timeclock & Tip Reporting

Retail Merchandise and Store

• Manage organization & display of products
• Take & report monthly inventories
• Maintain new products on the e-commerce site and manage fulfillment of orders

Systems

• Refine taproom operational systems & policies as needed w/ Director

Staff Management 

• Directly manage and assist FOH Staff & Taproom Management: policies, procedures, expectations, staff issues, and accountability
• Manage Training: Onboarding & Cont. Ed
• Development: coach and mentor staff to improve skills, performance, and hospitality
• Lead and develop 2nd line managers, leads, and kitchen management

Admin

• Onboarding paperwork and setup into systems
• Assist HR as needed with Employee Coaching, Discipline, and Reviews

Marketing

• Manage Woburn location Instagram
• Make marketing posters & digital board signage as needed

Revenue Generation

• Event initiative planning & execution w/ Event Team
• Weekly small batch beer planning
• Loyalty programs, sales incentive programs, etc.

Budgets

• Manage FOH Labor Costs
• Creative ways to spend taproom budget on general improvements to space/product

Compliance

• One-Day License Applications
• Annual License Renewals
• Certifications

Compensation

Lord Hobo offers a comprehensive benefits package to support our employees, including medical, dental, vision, supplemental insurance, 401 (k), generous paid time off, and, of course, plenty of free beer.

The salary range for this position is: $70,000-$80,000