Following a marketing campaign intended to lure beer drinkers away from their beverage of choice to Jim Beam, the leaders of the industry’s largest trade groups issued a joint statement in defense of ales and lagers.

A peach on a beach, packed in a bag in a box. Not a Dr. Seuss couplet, but the latest collaboration from non-profit organization Beer Kulture, which teamed up with Belgian-inspired, Longmont, Colorado-based Primitive Beer. Peach on a Beach is a spontaneously fermented ale aged in bourbon barrels on Colorado peaches and Tahitian vanilla beans packaged in Primitive’s signature bag-in-box.

San Francisco-based Fort Point Beer Company has ended its 6-year-old self-distribution operation and sold the rights to distribute its brands to Matagrano Inc. in the Bay Area. Offerings from Bell’s Brewery will be sold by Classic Beverage in Southern California, following the acquisition of Bell’s brand rights by the City of Industry-headquartered wholesaler, which purchased Craft Beer Guild from Sheehan Family Companies.

Everything’s bigger in Texas and America’s oldest brewery is hoping that beer sales will be too. This fall, the Lone Star State will be the first new market to receive D.G. Yuengling & Son beer as part of the Pennsylvania brewery’s joint venture (JV) with Molson Coors Beverage Company, the companies announced in a press release.

Michelob Ultra Organic Seltzer, one of several major hard seltzer launches of 2021, has arrived on shelves in variety 12- and 24-packs and 25 oz. single-serve cans.

The Brewers Association announced today that it will postpone its annual Craft Brewers Conference (CBC) and Brew Expo America until September and move the event to Denver from San Diego, where it had been planned for late March. The 2021 edition of CBC is now slated to be held September 9-12, pending health and safety protocols.

Americans’ consumption of alcohol has remained steady for nearly 15 years, but a new report from the research division of food and agribusiness financial firm Rabobank shows that Americans who imbibe are skewing more female, more diverse and older.

Corporate America is reassessing its campaign spending in the wake of a rally-turned-riot at the U.S. Capitol last week by supporters of President Donald Trump that left five people — including a Capitol police officer — dead. Within the beer industry, the two largest beer manufacturers in the U.S. told Brewbound that they will review their spending.

Basketball fans might have noticed a new commercial from a spirits company during Thursday night’s NBA doubleheader on TNT trying to persuade them to ditch beer in favor of a popular cocktail. Suntory-owned Jim Beam launched a new campaign this week titled “Need a Break From Beer” with a TV spot on more than 20 national networks.

The biggest challenge the producer of popular Mexican import brands Corona, Modelo and Pacifico faced in 2020 came in March when the Mexican government ordered the shutdown of all manufacturing industries, including beer. This pause in production led to depleted inventory that was still being replenished into the third quarter and created a gap between shipments (sales to wholesalers) and depletions (sales to retailers) growth.

The federal Alcohol and Tobacco Tax and Trade Bureau (TTB) gave a belated holiday gift to winemakers and cidermakers on December 29: seven new permitted packaging sizes under the bureau’s standards of fill for products stronger than 7% ABV.

A dispute in one of the most prominent families in the beer industry — the Massachusetts-based Sheehans, owners of Sheehan Family Companies, which operates beer wholesalers in 13 states and Washington, D.C. — has spilled into the court system. Timothy G. Sheehan and George L. Cushing, a trustee who represents trusts that benefit Tim Sheehan and his brother John T. Sheehan, filed a civil lawsuit in Massachusetts’ Suffolk Superior Court alleging that the patriarch and matriarch of the family, Gerald (“Jerry”) and Maureen Sheehan, have violated their fiduciary duties and misappropriated company funds.

Sierra Nevada is calling a time-out on Sufferfest, the athletic-inspired, better-for-you craft beer brand it acquired nearly two years ago. “As we enter 2021, we are pausing production to explore what’s next for Sufferfest Beer Company,” the company wrote on its website.

After the COVID-19 pandemic shuttered bars and restaurants nationwide, consumers’ beer purchasing shifted to off-premise retailers. However, it wasn’t just the usual grocery and club stores that saw sales increase — among others, e-commerce, on-demand convenience delivery platform goPuff and drug store chain Walgreens have sold more beer in 2020.