Numerator: Margaritas and Beer Top Cinco de Mayo Shopping Lists
Margaritas and beer top the shopping lists of the majority (52%) of Cinco de Mayo celebrators, according to a survey conducted by consumer insights firm Numerator.
Jessica Infante
Managing Editor, Brewbound
Jessica Infante joined Brewbound in 2019 after nearly a decade in a variety of marketing roles in the craft beer industry. Prior to that, she was a daily newspaper reporter at the Jersey Shore. Jess holds a bachelor’s degree in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a master’s degree in integrated marketing communication from Emerson College. She is a certified Cicerone and lives in Salem, Massachusetts.
Posts by Jessica Infante
Molson Coors Sees Core Brand Weakness in Q1, Bets on Pre-Summer Marketing Push; Keystone Ice Returns; Paid $275M for Atomic Brands
Molson Coors recorded single-digit volume declines during the first quarter of 2026, which also saw its net sales increase 2%, to $2.351 billion, the company reported Thursday morning.
Sun King Brewing Acquires Hotel Tango Whiskey; Opens 8th Taproom in Indiana
Indianapolis-based Sun King Brewing has expanded its empire with the acquisition of Hotel Tango Whiskey’s brand assets, the brewery announced this week.
Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
Circana Weekly Scans: Expected Easter Comps Drive -7.3% Bev-Alc Decline
As expected, beverage-alcohol dollar sales recorded a notable drop (-7.3%) during the week ending April 19 compared to the same week last year, according to market research firm Circana’s latest weekly report.
Mining For Opportunities: How Lawson’s Digs into Data to Differentiate
Are demographics destiny for craft brewers? Maybe, but maybe not, according to Brewers Association (BA) staff economist Matt Gacioch, who shared the stage with Lawson’s Finest Liquids regional chain accounts manager Matt Roth Wednesday, during a Craft Brewers Conference (CBC) seminar.
Circana Weekly Scans: Bev-Alc Dollars -1.9%; Beer Category Outperforms at -1.2%
Total beverage-alcohol off-premise dollar sales declined 1.9% year-over-year (YoY), to $1.354 billion, in the week ending April 12, according to market research firm Circana’s latest weekly report.
BERO Lands in Walmart, Kroger and Publix Stores Nationwide
Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »
BeerBoard March Madness Week 3: Michelob Ultra Unseats Corona Extra as Top Packaged Offering On-Premise
An upset happened off the court during the final weekend of the NCAA basketball tournament. Anheuser-Busch InBev’s (A-B) Michelob Ultra (13.81% share) edged Constellation Brands’ Corona Extra (13.8% share) for the top volume spot among packaged products at bars and restaurants tracked by on-premise data firm BeerBoard.
BA Top 50: Sierra Nevada Overtakes Boston Beer at No. 2; Garage Beer, Outlaw Make Big Leaps
Beneath the surface of craft beer’s 2025 production decline (-5.1%, to nearly 21.86 million barrels) were power moves, usurpings and stumbles among the industry’s top 50 breweries, which the Brewers Association (BA) released today.
Mark Anthony Brands to Acquire Finnish Long Drink
Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink (RTD) canned cocktail. The company expects the transaction to close in the coming weeks.
Vermont’s Baker Distributing Acquires Calmont, Leaving 2 Beer Distributors in the State
Molson Coors-aligned Baker Distributing acquired fellow Vermont blue/silver network house Calmont Beverage last month, according to a memo to suppliers obtained by Brewbound.
Brewers Association Announces 2026 Industry Award Winners
The Brewers Association (BA) will honor a trio of industry members with nearly a century of experience among them during its annual Craft Brewers Conference (CBC) later this month in Philadelphia.
Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains
Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).