Jessica Infante joined Brewbound in 2019 after nearly a decade in a variety of marketing roles in the craft beer industry. Prior to that, she was a daily newspaper reporter at the Jersey Shore. Jess holds a bachelor’s degree in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a master’s degree in integrated marketing communication from Emerson College. She is a certified Cicerone and lives in Salem, Massachusetts.
Sierra Nevada’s strategy to continue 2026’s growth into 2027 involves a portfolio-wide packaging overhaul, the return of major brand campaigns and a meaningful dive into the beyond beer category.
The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.
Constellation Brands’ portfolio of popular Mexican imports will soon have different representation in the Denver area. The bev-alc giant informed Denver, Colorado-based Coors Distributing Company (CDC), a wholly owned subsidiary of Molson Coors, that it would be terminating their relationship in the next 30 days.
Overall inflation held steady in August, but the cost of going out for drinks continued to rise more sharply than stocking the home bar, according to the latest Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics.
As Sierra Nevada plans to tackle what it calls craft beer’s No. 1 enemy, “The Vortex” – the self-perpetuating cycle of distribution losses that drive volume declines that beget more distribution losses – the brewery has built a multi-faceted innovation slate.
The Reyes Beverage Group has struck a deal to acquire the business of Western Maryland Distributing, the multi-state distributor announced Wednesday.
Brewers seeking to land their offerings on Amazon-owned Whole Foods Market shelves need to update their contact lists. Senior category manager Mary Guiver has departed Whole Foods’ beverage-alcohol merchant team for the company’s produce team, she announced on LinkedIn.
After Sierra Nevada’s brands delivered growth in a challenged craft beer market, the country’s No. 2 craft brewery by volume plans to keep its foot on the gas. Part of stemming volume declines requires recruiting new drinkers into craft.
Sierra Nevada has identified craft beer’s biggest villain and thinks it has a plan to defeat it. In a James Bond-themed presentation during its wholesaler conference at its campus in Mills River, North Carolina, the country’s No. 2 craft brewer by volume armed its wholesalers with a “license to sell” and a specific mission to tackle what it’s calling the Vortex – the self-perpetuating cycle of beer volume declines at retail that lead to distribution declines, which create more volume losses.
Two of the beer category’s largest growth vendors reversed trends in the four-week period (L4W) ending August 9, according to the latest monthly report from market research firm Circana. Worsening grocery channel losses pushed No. 1 Anheuser-Busch InBev (A-B) into decline in the L4W, accelerating a pattern that began in July.
Craft beer’s summertime blues deepened to start the back half of the season, according to the latest monthly report from market research firm Circana.
As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.
Great Lakes Brewing is cruising into Oktoberfest season with wind in the sails of its famed seasonal franchise. The Cleveland, Ohio-based craft brewery streamlined its variety pack offerings for 2026, moving to occasion-driven seasonal packs that rotate quarterly and static themed packs.
TailGate Brewery is beating the odds amid a stubbornly down period for craft beer. TailGate’s distribution business – which it bolsters with nine taprooms in Tennessee – has increased 40% year-over-year (YoY) in the first half of 2026, the Nashville-based brewery shared in a recent press release.
