Craft beer industry news.
here fun is needed, Natural Light goes, and crashing the seltzer party is our next destination. Natty is ready to rock the seltzer world with the launch of Natural Light Seltzer, a new flavor-forward, 6% ABV beverage that is available in two irresistible blends of fruit flavors. Aloha Beaches combines mango and peach for a tropical feel, and Catalina Lime Mixer features black cherry and lime.
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
In honor of the famed Al Johnson’s 70th anniversary, Badger State Brewing Company has partnered up with the restaurant to create a celebratory craft brew, aptly named “Al Johnson’s Lingonberry Anniversary Ale.”
As ‘twill soon be the fuggliest time of the year, Ithaca Beer Company will joyously present a most festive gift for this year’s season: Fuggly Sweater Dark Lager.
On June 30, neighboring companies, InterMountain Electric and Devil’s Canyon Brewing Company, broke ground at 935 Washington St. to begin construction on the newest sustainable energy project in the area.
Now we all know that San Diego brewers don’t shy away from an IPA and perhaps you also may know that Iron Fist Brewing is no stranger to San Diego, but the brew team is always careful when considering approaching another IPA.
Pignic Pub & Patio and the Revision Brewing Taproom is launching a new restaurant in the form of a custom-built, permanent kitchen trailer, called “The Pig Shack Eatery.”
Tower Brewing has brought on a new brewer, Micah Ochej. The new brewer spent the last three years making wild ales for Firestone Walker’s Barrelworks. Ochej joins brewer Mike Ungerbuhler in the East Sacramento brewery.
Just 14 days remain before Anheuser-Busch InBev’s deadline to make a qualifying offer to buy the remaining stake of Craft Brew Alliance, or pay a $20 million fee. The prospect of a qualifying offer of around $328 million (at a minimum price of $24.50 per share) from A-B, which already owns about 31 percent of CBA, was one of the main focuses of Thursday’s second-quarter earnings call.
Cascade Brewing will release its Sang du Chêne 2017 project in 500ml bottles and on draft this Friday, August 9. It will be available at the brewery’s two Portland-area pubs, as well as through its distribution channels.
In this week’s Last Call: Hops & Vines Sells to Ambiente Wine Parent Company; Braxton’s VIVE Named Hard Seltzer of NFL’s Bengals; North Carolina Governor Signs Law to Allow Pets in Breweries; Anheuser-Busch Announces Post Malone Bud Light Cans and ‘Busch Latte’ Packaging
After a successful national debut of Arnold Palmer Spiked Half & Half in 2018, the team at MillerCoors is fueling the momentum by launching the additions of Arnie’s Spiked Iced Tea and Arnie’s Spiked Lemonade in conjunction with partner AriZona Beverages, an official beverage licensee of Arnold Palmer Enterprises.
Hawaii and Utah beer drinkers can now enjoy brews from the Last Frontier as Juneau-based brewery Alaskan Brewing begins distribution to the two states. The addition of the Aloha and Beehive states marks the 24th and 25th state where Alaskan beer is distributed.
Cascade Brewing has released Coral Horizon, a barrel aged blond ale with grapefruit zest, hibiscus and ginger.
