Top Features

Vermont’s von Trapp Brewing Refreshes Brand

Vermont’s von Trapp Brewing Refreshes Brand

Stowe, Vermont-based von Trapp Brewing will launch refreshed branding in the first quarter of 2024, including a reimagining of its ibex logo and updated packaging. The new look packaging will begin shipping to distributors in February and is expected to be on shelves throughout von Trapp’s 13-state footprint by the end of March.

November Beer Purchasers’ Index Records First Expansion for Total Beer in 4 Months

November Beer Purchasers’ Index Records First Expansion for Total Beer in 4 Months

Wholesalers’ beer ordering entered expansion territory in November after four months of contraction, indicating “a more neutral stance for the industry,” according to the National Beer Wholesalers Association’s (NBWA) latest Beer Purchasers’ Index (BPI). The BPI’s November reading for total beer was 51, a three-point month-over-month (MoM) increase from October’s reading of 48. A reading greater than 50 indicates expansion, while less than 50 indicates contraction.

Sheehan Family to Sell Craft Vermont

Sheehan Family to Sell Craft Vermont

Craft Vermont is being sold to Farrell Distributing (a Molson Coors distributor) and Baker Distributing (an Anheuser-Busch house), in a transaction expected to close in February, according to Beer Marketer’s Insights.

CGA: The On-Premise Velocity Roller Coaster

CGA: The On-Premise Velocity Roller Coaster

On-premise sales velocity has been inconsistent of late, with week-over-week (WoW) growth of +8% in the week ending November 11, followed by a -4% decline in the latest week (ending November 18), according to CGA, a NIQ-powered on-premise market research firm.

Pernod Ricard Appoints New North America CEO

Pernod Ricard Appoints New North America CEO

Pernod Ricard announced new leadership today for its North America business. Conor McQuaid, will take the helm as CEO of Pernod Ricard North America at the start of the new year.

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

This year’s Thanksgiving Eve (November 22) was a bit lackluster for beer, with Drinksgiving/Blackout Wednesday draft volume down -2.5% year-over-year (YoY), according to BeerBoard, an on-premise market research firm.

Appellate Court Rules in Favor of Boston Beer in 2021 Shareholder Lawsuit

Appellate Court Rules in Favor of Boston Beer in 2021 Shareholder Lawsuit

Boston Beer Company executives made “inactionable statement[s] of corporate optimism” about sales of Truly Hard Seltzer during its Q1 and Q2 earnings calls in 2021, negating a lawsuit and subsequent appeal filed by investors who alleged the company misled them about the brand and company’s performance. A panel of three Second Circuit judges upheld the… Read more »