FOR IMMEDIATE RELEASE March 16, 2026
Contact: Dr. Jesse Core Scarlet Letter Beverage Co.
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Scarlet Letter Partners with Turkey Hill Dairy to Launch Hard Tea and Hard Lemonade Line
SPRINGDALE, Ark. — Scarlet Letter, Arkansas’ largest craft producer of alcoholic beverages, today announced an expanded strategic partnership with Turkey Hill Dairy, one of America’s most recognized dairy and beverage brands, to develop and launch a line of premium hard beverages inspired by Turkey Hill’s iconic tea and lemonade offerings.
The collaboration will bring three new products to market: Hard Tea, Zero Sugar Hard Tea, and Zero Sugar Hard Lemonade.
Founded in Conestoga, Pennsylvania, in 1931, Turkey Hill Dairy has grown from a humble farm operation into one of America’s most recognized beverage and dairy brands. Best known for its flagship iced teas and lemonades, Turkey Hill has built a devoted following through its commitment to approachable, refreshing flavors that have stood the test of time.
Following a highly successful soft launch in Eastern Pennsylvania during the summer of 2025, Turkey Hill Hard will expand this spring across the entire state of Pennsylvania and into Connecticut. The expanded partnership will debut with three 12-pack variety packs offered across both markets.
The Hard Tea variety pack features Original Lemon, Peach, and Raspberry. For those seeking a lighter option, the Zero Sugar Hard Tea variety pack includes Lemon, Green Tea, and Orange. Rounding out the lineup, the Zero Sugar Hard Lemonade variety pack features Original, Mango, and Strawberry, delivering a bold, fruit-forward take on a classic refreshment with zero sugar.
“I am honored to partner with such an iconic brand as Turkey Hill,” said Jesse Core, CEO of Scarlet Letter. “We have created delicious hard beverage versions that we believe Turkey Hill consumers will love. With our IP, production capabilities, and distribution relationships, we believe Turkey Hill Hard Beverages have tremendous potential to reach more consumers while staying true to what made the brand special.”
“Turkey Hill’s beloved tea and lemonade flavors are now entering the fast-growing ready-to-drink beverage category,” said Mark Calhoun, Head of New Business Development for Turkey Hill Hard. “This partnership allows us to introduce consumers to a new way to enjoy the great taste they know and love from Turkey Hill.”
The spring launch in Pennsylvania and Connecticut marks only the beginning of Scarlet Letter and Turkey Hill’s shared ambitions. The partnership is committed to expanding the Turkey Hill Hard Beverages lineup into additional markets across the Northeast, with plans to bring these products to more consumers in the months and years ahead.
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About Turkey Hill Dairy
Turkey Hill Dairy is a nationally recognized beverage and dairy brand known for its beloved iced teas, lemonades, and ice creams. With a heritage rooted in quality and a loyal consumer following, Turkey Hill continues to deliver trusted refreshment to consumers across the country.
About Scarlet Letter Beverage Co.
Scarlet Letter is Arkansas’ largest craft producer of alcoholic beverages, based in Springdale, Arkansas. The company produces a growing portfolio of beverages including hard seltzers, hard teas, hard lemonades, craft beer, and other ready-to-drink products, distributed throughout Arkansas and neighboring markets.
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