• BevNET
  • Nosh
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Features

  • Brewbound Live
  • Jobs
  • Beyond Beer
  • Big Beer
  • Craft
  • Distribution
  • Data
  • M&A
  • New Products
  • People Moves
  • Podcast
  • Voices
  • PR
    back
    • Beer Companies
    • Supplier & Service Provider
  • Supplier News

Resources

  • Videos
    back
    • Brewbound Live Replay
      Replay Strategic Business Presentations
    • All Videos
  • Newsletter
    back
    • View Archive
    • Free Sign Up
  • Submit
    back
    • Submit News
    • Submit Beer Event
  • Directories
    back
    • Brewery Database
    • Marketplace
    • Nombase CPG Directory
    • Brewbound Awards
    • Supplier & Services Guide
  • About
    back
    • Media Kit & Advertising
    • About Brewbound
    • Contact Us
    • Team
    • Charter Members

Account

Login
  • Settings
Become an Insider
  • 2025 Awards
  • Brewbound Live 2026
  • Jobs
  • Podcast
  • Data
  • M&A
  • Newsletter
  • PR
  • Submit News
BrewboundPress Releases

Scarlet Letter Partners with Turkey Hill Dairy to Launch Hard Tea and Hard Lemonade Line

info_outline PRESS RELEASE posted by Scarlet Letter Beverage Co

Mar. 20, 2026 at 1:21 pm

X LinkedIn Reddit Facebook Email
Report Press Release
turkeyhilldairyscarletletterbevcofmbrtdhardteahardlemonade
Beer Companies
  • image-01

FOR IMMEDIATE RELEASE March 16, 2026

Contact: Dr. Jesse Core Scarlet Letter Beverage Co. 

--------------------------------------

Scarlet Letter Partners with Turkey Hill Dairy to Launch Hard Tea and Hard Lemonade Line

SPRINGDALE, Ark. — Scarlet Letter, Arkansas’ largest craft producer of alcoholic beverages, today announced an expanded strategic partnership with Turkey Hill Dairy, one of America’s most recognized dairy and beverage brands, to develop and launch a line of premium hard beverages inspired by Turkey Hill’s iconic tea and lemonade offerings.

The collaboration will bring three new products to market: Hard Tea, Zero Sugar Hard Tea, and Zero Sugar Hard Lemonade.

Founded in Conestoga, Pennsylvania, in 1931, Turkey Hill Dairy has grown from a humble farm operation into one of America’s most recognized beverage and dairy brands. Best known for its flagship iced teas and lemonades, Turkey Hill has built a devoted following through its commitment to approachable, refreshing flavors that have stood the test of time.

Following a highly successful soft launch in Eastern Pennsylvania during the summer of 2025, Turkey Hill Hard will expand this spring across the entire state of Pennsylvania and into Connecticut. The expanded partnership will debut with three 12-pack variety packs offered across both markets.

The Hard Tea variety pack features Original Lemon, Peach, and Raspberry. For those seeking a lighter option, the Zero Sugar Hard Tea variety pack includes Lemon, Green Tea, and Orange. Rounding out the lineup, the Zero Sugar Hard Lemonade variety pack features Original, Mango, and Strawberry, delivering a bold, fruit-forward take on a classic refreshment with zero sugar.

“I am honored to partner with such an iconic brand as Turkey Hill,” said Jesse Core, CEO of Scarlet Letter. “We have created delicious hard beverage versions that we believe Turkey Hill consumers will love. With our IP, production capabilities, and distribution relationships, we believe Turkey Hill Hard Beverages have tremendous potential to reach more consumers while staying true to what made the brand special.”

“Turkey Hill’s beloved tea and lemonade flavors are now entering the fast-growing ready-to-drink beverage category,” said Mark Calhoun, Head of New Business Development for Turkey Hill Hard. “This partnership allows us to introduce consumers to a new way to enjoy the great taste they know and love from Turkey Hill.”

The spring launch in Pennsylvania and Connecticut marks only the beginning of Scarlet Letter and Turkey Hill’s shared ambitions. The partnership is committed to expanding the Turkey Hill Hard Beverages lineup into additional markets across the Northeast, with plans to bring these products to more consumers in the months and years ahead.

------------------------------------

About Turkey Hill Dairy

Turkey Hill Dairy is a nationally recognized beverage and dairy brand known for its beloved iced teas, lemonades, and ice creams. With a heritage rooted in quality and a loyal consumer following, Turkey Hill continues to deliver trusted refreshment to consumers across the country.

About Scarlet Letter Beverage Co.

Scarlet Letter is Arkansas’ largest craft producer of alcoholic beverages, based in Springdale, Arkansas. The company produces a growing portfolio of beverages including hard seltzers, hard teas, hard lemonades, craft beer, and other ready-to-drink products, distributed throughout Arkansas and neighboring markets.

Brewbound Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

Get Started

Already an Insider? Log In

Industry Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

  • View All
  • Post a Listing

Latest News

Spirit, Wine RTDs Drive Nearly All Growth as Hard Lemonade Hits $1.5B

Spirit, Wine RTDs Drive Nearly All Growth as Hard Lemonade Hits $1.5B

Lord Hobo and Lone Pine to Outsource Production to Isle Brewers Guild; Platform Eyes Hospitality and Beyond Beer

Lord Hobo and Lone Pine to Outsource Production to Isle Brewers Guild; Platform Eyes Hospitality and Beyond Beer

SPONSORED POST
From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

From Beer to Better-For-You: How Octopi Brewing Is Adapting to a Shifting Beverage Industry

Featured Jobs

Vice President — Lost Forty Brewing -  Lost Forty Brewing

Vice President — Lost Forty Brewing - Lost For...

Field Sales Representative - Hamburg Brewing Company

Field Sales Representative - Hamburg Brewing Co...

Director of Operations - Greenbar Distillery

Director of Operations - Greenbar Distillery

Market Manager - OH/PA - Bluebird Hardwater LLC

Market Manager - OH/PA - Bluebird Hardwater LLC

Territory Manager- Washington State - 503 Distilling

Territory Manager- Washington State - 503 Disti...

Market Manager – Massachusetts & Rhode Island - Bluebird Hardwater LLC

Market Manager – Massachusetts & Rhode Island -...

  • View All Jobs
  • Post a Job

Additional News

Crazy Mountain Scores $15M Seed Round, Led by Investment Firm CAVU

Crazy Mountain Scores $15M Seed Round, Led by Investment Firm CAVU

Insider’s Week in Beer: Finally, A Beer For the Bougie Set!

Insider’s Week in Beer: Finally, A Beer For the Bougie Set!

Numerator: Margaritas and Beer Top Cinco de Mayo Shopping Lists

Numerator: Margaritas and Beer Top Cinco de Mayo Shopping Lists

Press Clips: New Belgium Resurrects Original Fat Tire Amber; Cincy’s MadTree Promotes CEO, COO

Press Clips: New Belgium Resurrects Original Fat Tire Amber; Cincy’s MadTree Promotes CEO, COO

Jobs in the Beer Industry

  1. Lab Manager - Russian River Brewing Company - Russian River Brewing Company
  2. Field Sales Representative - Irwin Brewing Company - Irwin Brewing Company
  3. Brewer - Titletown Brewing Co - Titletown Brewing Co
  4. Brewery Team - Brewer - Red Rock Brewery - Red Rock Brewery
  5. Facilities Technician - Wilding Brands - Wilding Brands
  6. Field Sales Representative - Hamburg Brewing Company - Hamburg Brewing Company
  7. Brewery Sales Representative - Northern Illinois - Three Floyds Brewing - Three Floyds Brewing
  • View All Jobs
  • Post a Job

Promoted PR Posts

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Easy Does It Introduces Original Gold, a Mexican-Style Non-Alcoholic Lager

Easy Does It Introduces Original Gold, a Mexican-Style Non-Alcoholic Lager

Tennessee Brew Works to Release Snail Darter Amber Exclusively at Festival in Lenoir City, Tenn.

Tennessee Brew Works to Release Snail Darter Amber Exclusively at Festival in Lenoir City, Tenn.

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

How Gorges Beer Co. Refinanced High-Cost Debt with the SBA 504 and TMC Financing

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

  • View All
  • Post a PR

Recent Articles

  • Newswire
  • Features
  • Spirits
  1. ALX Craft Beer Festival at Atlas Alexandria Brewery & Tap Room
  2. Beerburg Launches All-Outdoor Beer Garden in the Texas Hill Country
  3. Von Ebert Brewing Releases Dusk and Dawn — Pale and Dark — Mexican Lagers for Cinco de Mayo
  4. Genesee Beer Unveils Refreshed Packaging Across Core Portfolio
  5. Mid-Michigan beer distributor celebrates 65 years in business, three generations of family leadership
  1. Spirit, Wine RTDs Drive Nearly All Growth as Hard Lemonade Hits $1.5B
  2. Lord Hobo and Lone Pine to Outsource Production to Isle Brewers Guild; Platform Eyes Hospitality and Beyond Beer
  3. Major Bev-Alc Retailers Double Down on THC, High-ABV RTDs and Non-Alc Options
  4. Crazy Mountain Scores $15M Seed Round, Led by Investment Firm CAVU
  5. Insider’s Week in Beer: Finally, A Beer For the Bougie Set!
  1. New Hard Lemonade RTDs Squeeze Out Mainstays
  2. Retailers Add More Space For High ABV RTDs, NA Analogs, THC
  3. Following Surfside Success, Stateside Targets 1.5M Super Lyte Cases This Year
  4. Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
  5. Martignetti Plans To Acquire RNDC’s Control State Markets; RNDC Eyes Further Deals
  6. Columbia Distributing Signs Agreement To Acquire RNDC’s Washington, Oregon Wine & Spirits Biz
  7. Spirits Distribution: Carbliss Hits New York, Olé Goes National
  • View All
  • Submit News

Brewbound

Contact

  • Advertise with Brewbound
  • Submit News
  • Submit a Beer Event
  • Post a Job Listing
  • Contact Us

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • Youtube

Resources

  • About Brewbound
  • BevNET.com
  • Taste Radio Podcast
  • BevNET Magazine
  • NOSH
  • Nombase

Navigate

  • News
  • Events
  • Breweries
  • Craft Beer Jobs
  • Craft Beer Events Calendar
  • Industry Marketplace
  • Videos
BevNET CPG Media Logo

Brewbound is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙