On-premise sales velocity has been inconsistent of late, with week-over-week (WoW) growth of +8% in the week ending November 11, followed by a -4% decline in the latest week (ending November 18), according to CGA, a NIQ-powered on-premise market research firm.
The wavering trends have been “driven by fluctuations in ticket count,” rather than check value, according to CGA. The latest velocity increase and decline also follows similar patterns to trends in 2022, 2021 and 2019.
On-premise velocity is now flat year-over-year (YoY), with check value up +1% and traffic down -1%. In the last 12 weeks, overall sales velocity is up +1% YoY.
Performances continue to vary across the five key states observed by CGA.
Three states increased velocity YoY:
- New York (+5% YoY, -9% WoW);
- Texas (+4% YoY, +1% WoW);
- Florida (+1% YoY, -3% WoW).
California (-11% YoY, -7% WoW) and Illinois (-3% YoY, +9% WoW) are both down versus 2022.
Total on-premise velocity should start another incline in the next CGA report, which will include the week of Thanksgiving.
Earlier this month, CGA shared the results of a consumer survey of holiday on-premise visitation and spending plans. Nearly half of consumers (47%) plan to visit the on-premise to celebrate Thanksgiving this year.
CGA also dove into expected consumer habits for Christmas and New Year’s. Catch up on the report here.