CGA

Labor Day celebrations may be more subdued this year, at least in the on-premise, according to the latest “CGA-powered” data report from market research firm NIQ.

Health and wellness trends have taken the brunt of the blame for why consumers are drinking less alcohol, but financial strain may just as big of a factor, particularly in the on-premise, according to a new report from NIQ, citing CGA data.

Mother’s Day and Memorial Day delivered a much-needed boost to restaurants and bars last month, according to an NIQ report, analyzing CGA-gathered on-premise data. Mother’s Day (Sunday, May 10) and Memorial Day (Monday, May 25) were the most valuable Sunday and Monday, respectively, so far in 2026 for the on-premise channel, NIQ reported.

While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months.

Coachella kicks off this weekend, with up to 125,000 people set to flock to Indio, California, each day to see Sabrina Carpenter, Justin Bieber, Karol G and others – hopefully with a beverage in hand.

More people went out to bars and restaurants to celebrate Valentine’s Day this year compared to 2025, according to the last on-premise report from market research firm NIQ, citing “CGA intelligence” data.

The majority of consumers who went into 2026 with plans to participate in Dry January stayed committed to abstaining from alcohol through the end of the month, according to survey results from market research firm NIQ.

Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.

Bars and restaurants saw a boost in sales this holiday season compared to 2024, according to the latest report from CGA, the on-premise arm of market research firm NIQ.

Many bars and restaurants close their doors December 25, but the Christmas holiday still historically provides a boost for bev-alc sales in the on-premise, according to CGA, the on-premise arm of market research firm NIQ.

The on-premise has provided some bright spots for bev-alc in 2025, with consumers still willing to spend their dollars at bars and restaurants despite curtailing purchasing more drastically in the off-premise.

The back half of November delivered mixed performances for bars and restaurants, according to CGA, the on-premise-focused arm of market research firm NIQ.

A new report from market research firm CGA is further proof that while beer is seeing red in off-premise scans, the category can find growth opportunities in on-premise retailers.

Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.